By Gary Symons
TLL Editor in Chief
The Licensing Letter’s annual survey on licensing royalties is now available, and we want to hear from you!
Since 1978, The Licensing Letter has been providing the inside scoop to licensing professionals on everything from marketing budgets and guaranteed minimums to royalties paid in a wide range of product categories.
TLL is currently running its annual Licensing Royalty Survey for the fiscal year 2021, with an accent on how the industry has been impacted by COVID-19, logistics issues, and the War in Ukraine. We want to hear your opinions on one of the most difficult years in our industry, and what you think is coming for 2022 and beyond.
The oldest survey in the industry, the TLL annual licensing survey is a key part of our data offerings for the industry. The more answers we get, the better and more useful our data sets will be, so make sure TLL data is working for you!
To fill out the survey, simply click on THIS LINK.
The survey should take no more than 20 minutes, but don’t worry—if you don’t complete it in one sitting, just click the link again to pick up where you left off!
The more responses we receive, and the more detailed the information, the more useful the results will be to you. Your response is confidential and will only be used in aggregate to indicate trends in the business. You may skip or expand upon any question as you wish. Please encourage colleagues and partners to respond individually.
Thanks for helping us collect this important data, and if you have any questions, please contact Gary Symons, TLL’s editor in chief: gary@thelicensingletter.com.