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We Want to Hear From You In TLL Licensing Royalty Survey

Want to know the average royalty payments in the licensing industry? Since 1978, The Licensing Letter has been providing the inside scoop to licensing professionals on everything from marketing budgets, guaranteed minimums, and royalties paid in a wide range of product categories.
Today TLL is launching its annual Licensing Royalty Survey for 2020, with an accent on how the industry has been impacted by the COVID-19 pandemic. We want to hear your opinion on one of the most difficult years in our industry, and what you think is coming for 2021 and beyond.
The oldest survey in the industry, the TLL annual licensing survey is a key part of our data offerings for the industry, and the more answers we get, the better and more useful our data sets will be, so make sure TLL data is working for you!
To fill out the survey, simply click on THIS LINK.

The survey should take no more than 20 minutes, but don’t worry, if you don’t complete it in one sitting, just click the link again to pick up where you left off!

Also, as thanks for helping us collect this important data, anyone who completes the survey and includes their email address will receive the survey results for free, and will also receive a free copy of our Special Report: Rise of the Virtual Influencer.

The more responses we receive, and the more detailed the information, the more useful the results will be to you. Your response is confidential and will only be used in aggregate to indicate trends in the business. You may skip or expand upon any question as you wish. Please encourage colleagues and partners to respond individually.

If you have any questions, feel free to reach out to TLL’s Executive Editor at










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