The winners of this year’s Licensing Awards were announced in London, after a tribute to honor the late Queen Elizabeth II.
The event at the Great Room at the Grosvenor House Hotel fell silent at the beginning of the award show, as the assembled guests observed a minute of silence for the Queen, who passed away at the age of 96.
“While the news about The Queen was not unexpected, that does not take away from the enormity of the loss, said Jakki Brown, the managing director of Max Publishing, organizer of the Licensing Awards. “She has been a huge part of all of our lives and contributed so much over her 70-year reign.”
The Licensing Awards also saw the presentation of a cheque to the members of The Light Fund English Channel Relay Swim team, confirming they had raised £268,000 smashing their £250,000 target, meaning the industry charity has now raised over £2 million for charities since its inception in 2004.
Much of that money this year was raised during a daring cross-Channel swim led by Stephen Gould, who also received the Honorary Achievement Award 2022.
Big winners this year included Hasbro, particularly for its Peppa Pig property, and the company’s Jessica Dodd, a retail franchise manager, was named as the UK Rising Star for the licensing industry, while the hit show Bluey from the BBC won two key awards.
The complete list of Licensing Award winners is below:
THE UK RISING STAR
Jessica Dodd, Hasbro
RETAIL CATEGORY WINNERS:
BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS (AGE GROUP 0-5)
Asda
BEST RETAILER OF KIDS’ LICENSED PRODUCTS (AGE GROUP 5-16)
Smyths Toys
BEST RETAILER OF ADULT LICENSED PRODUCTS
HMV
THE RADAR AWARD
Vanilla Underground
BEST OVERSEAS RETAILER OF LICENSED PRODUCTS
Aldi
BEST LICENSED RETAIL MARKETING INITIATIVE
Pokémon x Charli Cohen Electric/City Brandiverse with Selfridges
BEST LICENSED PROMOTIONS CAMPAIGN
The Very Hungry Caterpillar Meal Box Campaign with Deliveroo
BEST LICENSED LIVE EVENT
Doctor Who: Time Fracture Immersive Event from Immersive Everywhere
PRODUCT CATEGORY WINNERS:
BEST LICENSED TOYS OR GAMES RANGE
Bluey Play-sets from Moose Toys
BEST LICENSED DRESS-UP OR PARTYWARE
Baby Shark Party, Balloon and Costume Range from Amscan International
BEST LICENSED PRESCHOOL APPAREL OR ACCESSORIES RANGE
Peppa Pig #PlantWithPeppa Range for Character.com from Fashion UK
BEST LICENSED CHILDREN’S APPAREL OR ACCESSORIES RANGE
Peanuts Children’s Range from Marks and Spencer
BEST LICENSED ADULT APPAREL OR ACCESSORIES RANGE
Bridgerton Collection from Stradivarius
BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE
LEGO DUPLO Audio Cards from Yoto
BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE
Unilever Famous Foods Greeting Cards from Tache
BEST LICENSED GIFTWARE RANGE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE
Winnie the Pooh Bath and Body Collection from Mad Beauty
BEST LICENSED FOOD OR DRINK RANGE
Friends Central Perk Hot Beverage Range from CafféLuxe
THE INNOVATION AWARD
Thomas and Friends Sensory Friendly Range from Character.com
BEST SUSTAINABLE LICENSED PRODUCT
Peppa Pig Plant with Peppa Collection for George@Asda
PROPERTY CATEGORY WINNERS
BEST PRESCHOOL LICENSED PROPERTY
Bluey
BEST CHILDREN’S OR TWEEN LICENSED PROPERTY
Wizarding World
BEST TEEN OR ADULT LICENSED PROPERTY
Stranger Things
BEST GAMING LICENSED PROPERTY
Pokémon
BEST FILM LICENSED PROPERTY
Encanto
BEST MUSIC OR CELEBRITY LICENSED PROPERTY
Billie Faiers
BEST SPORTS LICENSED PROPERTY
Tottenham Hotspur Football Club
THE CLASSIC LICENSED PROPERTY AWARD
Paddington
What Kids Love Award
Minecraft
Honorary Achievement Award 2022
Stephen Gould