ZAG continues to ramp up its consumer products team, appointing Hyde Schram, an alumn of ViacomCBS and The Walt Disney Company, as its first Vice President of Global Promotions; and Betsabe Luna as Retail and Licensing Director, Mexico and Central America. Schram will report directly to Julian Zag, Executive Vice President, Global Operations, and Luna will report to the recently appointed VP, Consumer Products, Latin America, Angela Cortez.
Based in the US, Schram will helm the strategic planning, development and execution of partnerships for global and regional promotions and sponsorships for ZAG’s portfolio of brands. She will be tasked with expanding current partnerships and leveraging key initiatives to create synergistic opportunities across partner promotional campaigns. Schram will work closely alongside Kirk Bloomgarden, ZAG’s SVP of Global Licensing, and his rapidly growing team of licensing and retail executives.
During her eight-year tenure at ViacomCBS, serving most recently as Vice President of Worldwide Promotions, Sponsorships and Licensing, Schram secured multimillion-dollar promotional programs and built relationships with global brands such as Ferrero, Burger King, Kellogg’s, Danone, Zaini Confections, CPW, and Unilever.
She joined ViacomCBS following a career at The Walt Disney Company, where she served as Executive Director of Global Promotions and Sponsorships, securing promotional opportunities with Fortune 500 companies for Disney, Pixar and Touchstone theatrical/DVD releases and premiere events. Schram currently serves on the Board of Directors for the Generation Genius Foundation, a non-profit dedicated to inspiring kids in STEM.
ZAG is simultaneously expanding its consumer product licensing team in Latin America with the appointment of former ViacomCBS executive Betsabe Luna (pictured above).
Luna will join the company in the newly created role of Director of Retail and Licensing for Mexico and Central America, based in Mexico City, and reporting to Angela Cortez, the company’s regional VP of Consumer Products.
Luna will oversee business development in the territory, working in partnership with a team of local licensing agencies on ZAG brands including Miraculous Tales of Ladybug & Cat Noir and Ghostforce.
Luna has a wealth of experience in the sector, having worked for eight years with ViacomCBS as its consumer products manager in Latin America for MTV Networks. Earlier in her career with the same company, Luna built a strategy to grow Nickelodeon consumer product sales in Mexico. Luna also worked with the Canadian toy company Spin Master as a country brand manager.
“Hyde and Betsabe are joining ZAG at a significant time of growth at the company,” said Julian Zag. “Both of these executives bring a wealth of industry experience and skills that will be invaluable as we prepare for the upcoming release of our theatrical$100 million movie, Miraculous Ladybug and Cat Noir ‘The Awakening’, premiering starting holiday 2021, season four of the series just starting to roll out around the world, and the upcoming launch of Ghostforce.”
ZAG is a global independent entertainment studio specializing in the creation and production of original, high-quality IP for kids and family in the film and TV sector.
The company was founded in France in 2009 by Jeremy Zag, who expanded operations to Japan, the U.S., and Canada, between 2012 and 2017.
The company is best known for its global animation hit, ZAG HEROEZ: Miraculous – Tales of Ladybug & Cat Noir, which premiered in 2015. Over 300 licensees have launched 3000+ products for the brand to date. ZAG was named “Breakout Studio of the Year” in 2016 by Animation Magazine’s World Animation Network.