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Zara Offers Human-Sized Barbie Fashion in Mattel Partnership

The international fashion company Zara has launched a clothing line based on Mattel’s Barbie in a campaign that includes digital marketing and product cross-collaboration.

Under the agreement, Zara is now selling a line of Barbie-inspired clothing and accessories, and also has some Zara-themed dolls for sale, as in the sample photo below.

“Barbie’s newest collaboration with Zara reflects the latest spring trends in great style, perfectly tied with the power of the Barbie brand,” says Lisa Weger, consumer products head, Europe, Mattel. We’re excited to see it come together in a strong and accessible collection that will attract Barbie and Zara fans around the world.”

The new collection is being released to mark the anniversary of a previous release, when a Barbie line was launched last summer, including a variety of printed T-shirts and bodysuits.

Zara’s new product line will be rolling out online and in-store around the world this summer. It includes an eight-piece female activewear collection of a hoodie, jogging trousers, a long-sleeve top, t-shirts, shorts and swimwear.

The Zara-themed Barbie dolls will not be sold in store, but will instead be marketed online as a limited edition collection with two different dolls, each of them wearing outfits emblazoned with the words “Zara Barbie 1959.” The fully articulated doll comes with a stand for display purposes.

Zara is a major fashion retailer founded and based in the Galicia region of Spain. The company specializes in fast fashion, and products include clothing, accessories, shoes, swimwear, beauty, and perfumes. It is the largest company in the Inditex group, known as one of the world’s largest apparel retailers.

 Zara says all proceeds will go to the Spanish charity Entreculturas, which works around the world to promote human rights and sustainable development, particularly in less affluent countries.  









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