Analysis: What’s Driving the Big Deal Between TikTok and Warner Music?

By Gary Symons TLL Editor in Chief Warner Music Group has announced what it calls a “first-of-its-kind” partnership, expanding its relationship with TikTok. Warner Music says the deal will result in TikTok getting access to a multi-year, multi-product license for the entire repetoire of music from Warner Recorded Music and Warner Chappell Music. Warner says … Continue reading Analysis: What’s Driving the Big Deal Between TikTok and Warner Music?