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Top Stories

Youthful Innovators Highlighted at Annual Young Inventor Challenge

By Allison Watkinson TLL Reporter Several young inventors were honored at the The Young Inventor Challenge (YIC) International Championship, as it celebrated its 19th annual awards ceremony. The event was held at the Chicago Toy & Game Fair, showcasing aspiring young inventors ages 6–18 from five countries. Dedicated to fostering creativity and entrepreneurship, this event […]
Read More

Jackie Robinson Estate Partners with IMG to Expand Player’s Legacy

TLL Staff The Jackie Robinson Estate has named IMG as its global licensing agency in a multi-year partnership aimed at broadening the legendary baseball player’s legacy. The collaboration will focus on creating innovative products, brand collaborations, and experiences that honor Jackie Robinson’s enduring contributions to baseball and civil rights. Robinson shattered Major League Baseball’s color […]
Read More

Surge Brands Appointed Global Licensing Agent for Crazy Aaron’s

By Gary Symons TLL Editor in Chief Surge Brands has been appointed global licensing agent for the award winning toy company Crazy Aaron’s. Headquartered in New York City, Surge Brands, Inc., is a sister company to Surge Licensing, Inc., and focuses on leveraging IP in the corporate and luxury brand, food, and confectionery spaces. The […]
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Steven Singer’s Gold Dipped Roses for the Witches of Wicked

By Gary Symons TLL Editor in Chief Steven Singer Jewelers is introducing to new gold-dipped rose designs, inspired by the upcoming film Wicked. The expert jeweler has become renowned for his famous gold-dipped roses, and over the years has launched a number of licensed versions for various entertainment brands. In this case, Singer is working […]
Read More

Dutch Bros and Pura Vida Launch Licensed Friendship Bracelet

By Allison Watkinson TLL Reporter Pura Vida has launched a collaborative partnership with Dutch Bros for a limited-edition, licensed friendship bracelet. The limited-edition bracelet features the logo designs from both brands, alongside the signature colors of the Dutch Bros’ coffee brand and the distinct aesthetic of Pura Vida. The co-branded friendship bracelet is available at […]
Read More

Paw Patrol Pumps Up Celebs with Promotional PupTalk

By Allison Watkinson TLL Reporter Spin Master and Cameo have launched a promotional campaign with notable celebrities to support the addition of Paw Patrol characters to the Cameo Kids platform. Cameo Kids is a video sharing platform that uses AI technology to create personalized messages and greetings from licensed animated characters. The messages are developed […]
Read More

TLL’s November Licensing Roundup

Yellow Submarine Celebrated With Pure Silver Collectible Precious Sound and B.H. Mayer’s Kunstprägeanstalt have teamed up to release a limited-edition, solid silver Yellow Submarine collectible inspired by the iconic film and song. The agreement for the licensed collectible was brokered by The Beatles licensing agent, Bravado International. Crafted from one ounce of .999 pure silver, […]
Read More

Youthful Innovators Highlighted at Annual Young Inventor Challenge

By Allison Watkinson TLL Reporter Several young inventors were honored at the The Young Inventor Challenge (YIC) International Championship, as it celebrated its 19th annual awards ceremony. The event was held at the Chicago Toy & Game Fair, showcasing aspiring young inventors ages 6–18 from five countries. Dedicated to fostering creativity and entrepreneurship, this event […]
Read More

Jackie Robinson Estate Partners with IMG to Expand Player’s Legacy

TLL Staff The Jackie Robinson Estate has named IMG as its global licensing agency in a multi-year partnership aimed at broadening the legendary baseball player’s legacy. The collaboration will focus on creating innovative products, brand collaborations, and experiences that honor Jackie Robinson’s enduring contributions to baseball and civil rights. Robinson shattered Major League Baseball’s color […]
Read More

Surge Brands Appointed Global Licensing Agent for Crazy Aaron’s

By Gary Symons TLL Editor in Chief Surge Brands has been appointed global licensing agent for the award winning toy company Crazy Aaron’s. Headquartered in New York City, Surge Brands, Inc., is a sister company to Surge Licensing, Inc., and focuses on leveraging IP in the corporate and luxury brand, food, and confectionery spaces. The […]
Read More

Steven Singer’s Gold Dipped Roses for the Witches of Wicked

By Gary Symons TLL Editor in Chief Steven Singer Jewelers is introducing to new gold-dipped rose designs, inspired by the upcoming film Wicked. The expert jeweler has become renowned for his famous gold-dipped roses, and over the years has launched a number of licensed versions for various entertainment brands. In this case, Singer is working […]
Read More

Youthful Innovators Highlighted at Annual Young Inventor Challenge

By Allison Watkinson TLL Reporter Several young inventors were honored at the The Young Inventor Challenge (YIC) International Championship, as it celebrated its 19th annual awards ceremony. The event was held at the Chicago Toy & Game Fair, showcasing aspiring young inventors ages 6–18 from five countries. Dedicated to fostering creativity and entrepreneurship, this event […]
Read More
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Jackie Robinson Estate Partners with IMG to Expand Player’s Legacy

TLL Staff The Jackie Robinson Estate has named IMG as its global licensing agency in a multi-year partnership aimed at broadening the legendary baseball player’s legacy. The collaboration will focus on creating innovative products, brand collaborations, and experiences that honor Jackie Robinson’s enduring contributions to baseball and civil rights. Robinson shattered Major League Baseball’s color […]
Read More

Surge Brands Appointed Global Licensing Agent for Crazy Aaron’s

By Gary Symons TLL Editor in Chief Surge Brands has been appointed global licensing agent for the award winning toy company Crazy Aaron’s. Headquartered in New York City, Surge Brands, Inc., is a sister company to Surge Licensing, Inc., and focuses on leveraging IP in the corporate and luxury brand, food, and confectionery spaces. The […]
Read More

Steven Singer’s Gold Dipped Roses for the Witches of Wicked

By Gary Symons TLL Editor in Chief Steven Singer Jewelers is introducing to new gold-dipped rose designs, inspired by the upcoming film Wicked. The expert jeweler has become renowned for his famous gold-dipped roses, and over the years has launched a number of licensed versions for various entertainment brands. In this case, Singer is working […]
Read More

Dutch Bros and Pura Vida Launch Licensed Friendship Bracelet

By Allison Watkinson TLL Reporter Pura Vida has launched a collaborative partnership with Dutch Bros for a limited-edition, licensed friendship bracelet. The limited-edition bracelet features the logo designs from both brands, alongside the signature colors of the Dutch Bros’ coffee brand and the distinct aesthetic of Pura Vida. The co-branded friendship bracelet is available at […]
Read More

Paw Patrol Pumps Up Celebs with Promotional PupTalk

By Allison Watkinson TLL Reporter Spin Master and Cameo have launched a promotional campaign with notable celebrities to support the addition of Paw Patrol characters to the Cameo Kids platform. Cameo Kids is a video sharing platform that uses AI technology to create personalized messages and greetings from licensed animated characters. The messages are developed […]
Read More

News and Analysis

entertainment

Steven Singer’s Gold Dipped Roses for the Witches of Wicked

Paw Patrol Pumps Up Celebs with Promotional PupTalk

Erin Morris Appointed to Key Licensing Role With Wildbrain

SEE MORE

fashion

Dutch Bros and Pura Vida Launch Licensed Friendship Bracelet

Blvck Paris Collaborates with WBDGCP on Batman-Inspired Collection

Surf Brand Hurley Partners With Drumming Legend Travis Barker

SEE MORE

Premium Members

Current TLL Magazine Issue – Flip Book

Licensing Roundup: Landslide of Deals as Expo Approaches

Licensing International Announces 2024 Excellence Awards Finalists

PREMIUM MEMBERS

sports

Jackie Robinson Estate Partners with IMG to Expand Player’s Legacy

EA Sports Licenses Women’s Hockey for NHL 25

Lego Signs Major Partnership Deal With Sports Giant Nike

SEE MORE

Video Games & Software

TLL’s November Licensing Roundup

“Mama Mia!” Super Mario in Sweet Deal With Hershey

EA Sports Licenses Women’s Hockey for NHL 25

SEE MORE

lifestyle

Thrilljoy Reveals Exclusive Retail Partnership with Hot Topic and BoxLunch

Beanstalk is Puttin’ on the Ritz, With Signing of Ritz Paris Deal

Crayola Colors Their Licensing World With BrandComply

SEE MORE

corporate

Homesick Creates Candle That Smells Like KFC Fried Chicken

“Mama Mia!” Super Mario in Sweet Deal With Hershey

Barbie Inks Deals For Licensed Ballerina and a Verizon ‘StreamHouse’

SEE MORE

metaverse

Virtual Vote on Roblox Giving Gen Z Voters a Voice and a Choice

Gamefam and Spin Master Bring Monster Jam Back to Roblox

Shaliquinn Designs Major Expansion for Dr. Seuss’ Minecraft Game

SEE MORE

Toys & Games

Youthful Innovators Highlighted at Annual Young Inventor Challenge

Surge Brands Appointed Global Licensing Agent for Crazy Aaron’s

Barbie Inks Deals For Licensed Ballerina and a Verizon ‘StreamHouse’

SEE MORE

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