Top Stories
Cambridge Satchel and Rocket Licensing Bring Miffy to Leather Goods
By Allison Watkinson TLL Reporter Rocket Licensing has secured a partnership with Cambridge Satchels to create a licensed capsule collection to celebrate the Miffy brand’s 70th anniversary. “This year celebrates the design icon Miffy as she turns 70 — and she’s never looked better,” said Mercis marketing director, Marja Kerkhof. “This very special collaboration, which […]
We're the premiere Food & Beverage brand licensing agency specializing in strategic licensing for brands and manufacturers. For 30 years, our award-winning team has created impactful products that strengthen bonds between brands, manufacturers, and consumers. Find out how we can unlock your brand's ultimate potential today!
Wilder and Hasbro Partner for Interactive NERF Gaming Toys
By Allison Watkinson TLL Reporter Wilder and Hasbro have developed a new collaborative collection of NERF branded toys and accessories that combine immersive gaming with real-world play. Scheduled to launch in July 2025, the NERF Battle Play Experience collection offers a selection of themed targets and accessories. The new licensed products will introduce interactive, video game-inspired […]
Monster Jam Crashes Into European Market with Beanstalk Licensing
By Allison Watkinson TLL Reporter Beanstalk and Feld Entertainment have established new licensing partnerships in Europe that will extend the Monster Jam brand into additional product categories. Secured by the Beanstalk agency, the new licensees include Cleversocks for socks, Themed for wall art, Orchard Crown for balloons and Brand Alliance for apparel and accessories. “The […]
The Rolling Stones and Aston Martin Aramco Rock On with New Collection
By Allison Watkinson TLL Reporter The Aston Martin Aramco Formula One team has partnered with the Rolling Stones rock band for an exclusive collection of co-branded merchandise. The limited-edition collection includes hoodies, t-shirts and caps that sport the Rolling Stones tongue logo with Aston Martin wings. On April 24, a selection of Aston Martin Aramco […]
Dove and Chamberlain Coffee Sprout Plant Milk Partnership
By Allison Watkinson TLL Reporter Dove has launched a licensing collaboration with Chamberlain Coffee to promote its new Dove Plant Milk Cleansing collection. The Dove Plant Milk Cleansing collection features a proprietary blend of vegan and cruelty-free ingredients that are made without sulfates and parabens. Available in four distinct fragrances, the product line-up includes both […]
Hilary Duff Brings Below 60 Fragrances to QVC
By Allison Watkinson TLL Reporter QVC has partnered with Hilary Duff and the Below 60 brand to debut an exclusive fragrance diffuser kit through its retail platforms. For the partnership, QVC is featuring an exclusive branded offer that includes two of Below 60’s plug-in diffuser starter kits. Each starter kit features a plug-in diffuser, two […]
Hasbro and Disney Extend Partnership for Star Wars and Marvel
By Allison Watkinson TLL Reporter Hasbro and Disney Consumer Products have signed a multi-year agreement that extends their existing licensing partnership for Star Wars and Marvel products. Under the extended agreement, Hasbro will continue to develop and manufacture toys, games and collectibles that are based on the two entertainment brands. “We look forward to continuing […]
Cambridge Satchel and Rocket Licensing Bring Miffy to Leather Goods
By Allison Watkinson TLL Reporter Rocket Licensing has secured a partnership with Cambridge Satchels to create a licensed capsule collection to celebrate the Miffy brand’s 70th anniversary. “This year celebrates the design icon Miffy as she turns 70 — and she’s never looked better,” said Mercis marketing director, Marja Kerkhof. “This very special collaboration, which […]
Wilder and Hasbro Partner for Interactive NERF Gaming Toys
By Allison Watkinson TLL Reporter Wilder and Hasbro have developed a new collaborative collection of NERF branded toys and accessories that combine immersive gaming with real-world play. Scheduled to launch in July 2025, the NERF Battle Play Experience collection offers a selection of themed targets and accessories. The new licensed products will introduce interactive, video game-inspired […]
Monster Jam Crashes Into European Market with Beanstalk Licensing
By Allison Watkinson TLL Reporter Beanstalk and Feld Entertainment have established new licensing partnerships in Europe that will extend the Monster Jam brand into additional product categories. Secured by the Beanstalk agency, the new licensees include Cleversocks for socks, Themed for wall art, Orchard Crown for balloons and Brand Alliance for apparel and accessories. “The […]
The Rolling Stones and Aston Martin Aramco Rock On with New Collection
By Allison Watkinson TLL Reporter The Aston Martin Aramco Formula One team has partnered with the Rolling Stones rock band for an exclusive collection of co-branded merchandise. The limited-edition collection includes hoodies, t-shirts and caps that sport the Rolling Stones tongue logo with Aston Martin wings. On April 24, a selection of Aston Martin Aramco […]
Cambridge Satchel and Rocket Licensing Bring Miffy to Leather Goods
By Allison Watkinson TLL Reporter Rocket Licensing has secured a partnership with Cambridge Satchels to create a licensed capsule collection to celebrate the Miffy brand’s 70th anniversary. “This year celebrates the design icon Miffy as she turns 70 — and she’s never looked better,” said Mercis marketing director, Marja Kerkhof. “This very special collaboration, which […]
We're the premiere Food & Beverage brand licensing agency specializing in strategic licensing for brands and manufacturers. For 30 years, our award-winning team has created impactful products that strengthen bonds between brands, manufacturers, and consumers. Find out how we can unlock your brand's ultimate potential today!
Wilder and Hasbro Partner for Interactive NERF Gaming Toys
By Allison Watkinson TLL Reporter Wilder and Hasbro have developed a new collaborative collection of NERF branded toys and accessories that combine immersive gaming with real-world play. Scheduled to launch in July 2025, the NERF Battle Play Experience collection offers a selection of themed targets and accessories. The new licensed products will introduce interactive, video game-inspired […]
Monster Jam Crashes Into European Market with Beanstalk Licensing
By Allison Watkinson TLL Reporter Beanstalk and Feld Entertainment have established new licensing partnerships in Europe that will extend the Monster Jam brand into additional product categories. Secured by the Beanstalk agency, the new licensees include Cleversocks for socks, Themed for wall art, Orchard Crown for balloons and Brand Alliance for apparel and accessories. “The […]
The Rolling Stones and Aston Martin Aramco Rock On with New Collection
By Allison Watkinson TLL Reporter The Aston Martin Aramco Formula One team has partnered with the Rolling Stones rock band for an exclusive collection of co-branded merchandise. The limited-edition collection includes hoodies, t-shirts and caps that sport the Rolling Stones tongue logo with Aston Martin wings. On April 24, a selection of Aston Martin Aramco […]
Dove and Chamberlain Coffee Sprout Plant Milk Partnership
By Allison Watkinson TLL Reporter Dove has launched a licensing collaboration with Chamberlain Coffee to promote its new Dove Plant Milk Cleansing collection. The Dove Plant Milk Cleansing collection features a proprietary blend of vegan and cruelty-free ingredients that are made without sulfates and parabens. Available in four distinct fragrances, the product line-up includes both […]
Hilary Duff Brings Below 60 Fragrances to QVC
By Allison Watkinson TLL Reporter QVC has partnered with Hilary Duff and the Below 60 brand to debut an exclusive fragrance diffuser kit through its retail platforms. For the partnership, QVC is featuring an exclusive branded offer that includes two of Below 60’s plug-in diffuser starter kits. Each starter kit features a plug-in diffuser, two […]
