Poetic Brands has signed a deal with the Tour de France to design a wide range of men’s and women’s apparel, based on the 119 year-old cycling race. The new collection will comprise of T-shirts, hoodies, sweats, beach wear, nightwear and underwear for men and women. Designs for the new range use the instantly recognisable … Continue reading Apparel Licensing: Poetic Brand Races To Close Deal With Tour de France