Celebrity Licensing: Starbucks and Taylor Swift Collab on ‘Taylor’s Latte’
By Gary Symons TLL Editor in Chief Starbucks scored a big win on a celebrity licensing deal over the weekend, as ‘Swifties’ flocked to the world’s most popular barista chain for a Taylor Swift-themed Grande Caramel Nonfat Latte. As some described it, the ‘Taylor’s latte” featured the taste of caramel, a crisp autumn day, and … Continue reading Celebrity Licensing: Starbucks and Taylor Swift Collab on ‘Taylor’s Latte’
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