Feature: Mattel’s Huge Campaign For Barbie Anniversary Launch on March 9

By Gary Symons TLL Editor in Chief Mattel will mark the 65th anniversary of Barbie on March 9, kicking off a major licensing campaign. The campaign starts by celebrating female storytellers who have broken down barriers and inspired women and girls around the world While Barbie has hit retirement age and is in line for … Continue reading Feature: Mattel’s Huge Campaign For Barbie Anniversary Launch on March 9