Food & Beverage: Evil Genius Toasts White Castle Centennial With New Beer

By Allison Watkinson TLL Reporter Brandgenuity has brokered a licensing agreement between White Castle and Evil Genius for a limited-edition beer called It Hits Different. Founded in 2011, The Evil Genius Beer Company is a craft beverage producer that incorporates pop-culture references in its product names. Evil Genius currently distributes its products in 10 states … Continue reading Food & Beverage: Evil Genius Toasts White Castle Centennial With New Beer