Kidults and Licensed Products Fuel Toy Sector Growth in Early 2025

By Gary Symons TLL Editor in Chief The U.S. toy sector showed its resilience in the first half of 2025, growing unit and dollar sales despite issues over tariffs. The growth spurt follows sales declines in 2023 and a relatively flat performance in 2024, as Circana retail sales data shows the U.S. toy industry is … Continue reading Kidults and Licensed Products Fuel Toy Sector Growth in Early 2025