Licensing Law: Peloton Sues Lululemon After Branding Breakup
Two giants of the fitness industry are facing off in court, soon after a five-year licensing and branding deal between Lululemon and Peloton ended in an amicable breakup. Peloton Interactive, the exercise bike company, has now sued Lululemon Athletica after the fitness fashion house threatened its own lawsuit over Peloton’s new apparel line. Peloton filed its … Continue reading Licensing Law: Peloton Sues Lululemon After Branding Breakup
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