Licensing Trends: NIL Changes See Athletes Earning Big Bucks on TikTok

By Gary Symons TLL Editor in Chief Savvy college athletes are generating huge returns from social media, now that the NCAA allows them to earn money from Name, Image and Likeness (NIL) deals. The social video company Curastory has unearthed data that shows college athletes are earning as much as $80,000 for a single social … Continue reading Licensing Trends: NIL Changes See Athletes Earning Big Bucks on TikTok