Mattel Signs a ‘Ludacris’ Deal

Toy giant Mattel is joining forces with star musician and songwriter Chris ‘Ludacris’ Bridges on a new animated series called Karma’s World, to air on Netflix later this year. The agreement creates a joint venture between Mattel, 9 Story Media Group Inc., and Karma’s World Entertainment for a multi-year global licensing deal tied to Karma’s World, … Continue reading Mattel Signs a ‘Ludacris’ Deal