NCAA Will Allow Athletes To Earn Money On Name, Image and Likeness

For the first time, the NCAA will allow athletes to earn money from their involvement in collegiate sports. The NCAA has reversed its stance on athlete compensation, opening the door to athletes—and licensing companies—making money from their name, image, and likeness. The changes took place on July 1 this year. The decision, which breaks with a long-held tradition, came just hours before new laws or executive orders were to be handed down in more than a dozen states. Those legislative efforts would have had the same effect, so the NCAA rule change is essentially a case of ‘if you can’t beat ’em, join ’em’. The new policy will remain in place until federal legislation or new NCAA rules are adopted. “This is an important day for college athletes since they … Continue reading NCAA Will Allow Athletes To Earn Money On Name, Image and Likeness