Sesame Street Learns the ABCs of Licensing With New Breakfast Cereal

There probably hasn’t been a food product this good for reading and spelling skills since the invention of alphabet soup! Cereal maker General Mills has partnered with Sesame Workshop to release two new brands of cereal under the Sesame Street brand. The new cereal will begin to appear on store shelves in January and features … Continue reading Sesame Street Learns the ABCs of Licensing With New Breakfast Cereal