Streaming Wars: Netflix Fires Back At Amazon With Walmart Merchandise Deal

By Gary Symons TLL Editor in Chief The world’s leading streamer Netflix has signed a key deal with retail giant Walmart to market merchandise based on popular shows on its service. Experts in the licensing industry believe the move is partly a long-planned expansion of Netflix’s already announced Consumer Products strategy, but also a response … Continue reading Streaming Wars: Netflix Fires Back At Amazon With Walmart Merchandise Deal