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ENTERTAINMENT/CHARACTER

Retail Sales of Licensed Merchandise Based on $100 MM+ Entertainment/Character Properties

This chart was first published July 2018 in conjunction with an in-depth analysis of entertainment/character properties with more than $100 million in sales in the U.S./Canada.

For more information on TLL’s methodology, click here.

Retail Sales of Licensed Merchandise Based on $100 MM+ Entertainment/Character Properties, U.S./Canada, 2016–2017
Notes: Figures are for retail sales of all licensed merchandise for calendar years 2016–2017.
Does not include: Content licensing such as DVDs; products created through in-house divisions rather than through licensing agreements with third parties (e.g. toys at Mattel or Hasbro or Pokémon video games from Nintendo); or nonretail products such as touring shows, theme park attractions, cruises, gambling/lotteries, and the like.
N/A=Not applicable. F/A=First appearance. *Restated.
Figures in Millions
Rank, 2017Property (Licensor)U.S. & CanadaOutside U.S. & CanadaGlobalShare U.S./Canada, 2017
Retail Sales, 2016Retail Sales, 2017Change, 2016–2017Retail Sales, 2016Retail Sales, 2017Change, 2016–2017Retail Sales, 2016Retail Sales, 2017Change, 2016–2017
1Mickey, Minnie & FriendsDisney$1,555$1,291-17%$2,428$1,942-20%$3,983$3,233-19%39.9%
2Star WarsDisney$1,367$1,176-14%$1,681$1,227-27%$3,049$2,403-21%48.9%
3Paw PatrolNickelodeon$375$1,050180%$125$500300%$500$1,550N/A67.7%
4PJ MaskseOne$260$988280%$40$170325%$300$1,158286%85.3%
5Disney PrincessDisney$1,053$863-18%$1,671$1,270-24%$2,724$2,133-22%40.5%
6Frozen Disney$945$803-15%$653$600-8%$1,598$1,404-12%57.2%
7WWEWWE$672$7268%$250$248-1%$922$9746%74.5%
8Teenage Mutant Ninja TurtlesNickelodeon$927$649-30%$166$1745%$1,093$823-25%78.8%
9Hello KittySanrio$888$639-28%$2,530$2,024-20%$3,418$2,663-22%24.0%
10Marvel AvengersDisney$517$5374%$726$689-5%$1,242$1,227-1%43.8%
11Winnie the PoohDisney$840$479-43%$1,951$1,171-40%$2,791$1,649-41%29.0%
12Spider-ManDisney$463$4773%$1,089$925-15%$1,551$1,402-10%34.0%
13BatmanWarner Bros.$530$472-11%$569$552-3%$1,100$1,024-7%46.1%
14Sesame StreetSesame Workshop$504$469-7%$271$255-6%$775$724-7%64.8%
15PeanutsDHX Media$468$459-2%$999$1,09910%$1,468$1,5586%29.5%
16TransformersHasbro$273$41050%$173$24240%$446$65246%62.9%
17Power RangersHasbro$225$40680%$136$1435%$361$54852%74.0%
18My Little PonyHasbro$234$32840%$222$33250%$456$66045%49.7%
19SupermanWarner Bros.$359$323-10%$454$399-12%$812$722-11%44.7%
20MinecraftMojang/Microsoft$334$321-4%$366$358-2%$700$679-3%47.3%
21Thomas & FriendsMattel$366$293-20%$619$434-30%$985$726-26%40.3%
22Peppa PigeOne$193$24628%$996$1,0263%$1,189$1,2737%19.4%
23Looney TunesWarner Bros.$214$206-4%$431$418-3%$645$624-3%33.0%
24SpongeBob SquarePantsNickelodeon$268$201-25%$639$512-20%$907$712-21%28.2%
25Angry BirdsRovio$315$189-40%$962$625-35%$1,277$814-36%23.2%
26BarbieMattel$224$188-16%$149$111-25%$373$300-20%62.8%
27PokémonPokémon Co.$177$1865%$276$2874%$453$4734%39.3%
28Disney CarsDisney$139$17526%$450$49911%$588$67415%25.9%
29Simpsons20th Century Fox$192$144-25%$219$153-30%$410$297-28%48.4%
30Star TrekCBS$132$1385%$28$4250%$159$18013%76.8%
31ShopkinsMoose Toys$110$13825%$169$22030%$279$35828%38.5%
32Scooby-DooWarner Bros.$197$134-32%$304$219-28%$501$353-30%38.0%
33Despicable Me/MinionsUniversal$535$107-80%$787$220-72%$1,322$327-75%32.7%
34Doc McStuffinsDisney$205$103-50%$120$66-45%$325$168-48%60.9%
35GarfieldPaws Inc.$107$101-5%$331$3382%$438$4390%23.1%
36Five Nights At Freddy'sStriker Entertainment§First appearance$101N/AN/A$23N/AN/A$124N/A0.0%
37Dora & FriendsNickelodeon$167$100-40%$546$465-15%$714$565-21%17.8%
TOTAL$359$323-10%$454$399-12%$812$722-11%44.7%

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