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Editorial
Coming Up With a Number
We answer one of the most common questions we receive: Where do TLL’s numbers come from?…
LICENSED GOODS
Average Royalty Ranges Smooth Over Large Gaps
Over the last decade, the average royalty rate has hovered around 8.7% for all licensed goods. But while averages are important, ranges are perhaps even more so…
Royalties
Snapshot: Product-based Royalty Ranges
Our lead story continues; this time, looking at royalty trends from 2010–2017 by product category…
Interactive
Mobile & More Content Licensing
Jurassic World gets an AR app, 40 Hasbro brands get digital goods, Subway Surfers returns to YT, and Angry Birds is launching into the real world…
Experiential Licensing
Experiential Activations
These new experiential activations will move you—literally. Read more on new initiatives from Disney, the UFC, Endemol Shine, and Hearst/IMG…