We Want to Hear From You In TLL Licensing Royalty Survey
Want to know the average royalty payments in the licensing industry? Since 1978, The Licensing Letter has been providing the inside scoop to licensing professionals on everything from marketing budgets, guaranteed minimums, and royalties paid in a wide range of product categories. Today TLL is launching its annual Licensing Royalty Survey for 2020, with an accent on how the industry has been impacted by the COVID-19 pandemic. We want to hear your opinion on one of the most difficult years in our industry, and what you think is coming for 2021 and beyond. The oldest survey in the industry, the TLL annual licensing survey is a key part of our data offerings for the industry, and the more answers we get, the better and more useful our data sets will… . . . read more
Netflix Opening Online Store to Sell Licensed Merch From Hit Shows
Netflix is Becoming Amazon, Amazon is Becoming Netflix By Gary Symons TLL Editor in Chief Amazon has become the single greatest competitor for Netflix in terms of members, but now Netflix is getting a bit of its own back by moving into the ecommerce space, selling products to its more than 200 million paying subscribers. Netflix on Thursday launched new online store selling products tied through licensing agreements with hit shows airing on the streaming service. For example, Netflix has already prepared a clothing line (along with some live events) tied to its spicy rom-com hit Bridgerton, as well as various consumer products for the upcoming new seasons of Stranger Things, The Witcher, and La Casa de Papel (known in English as Money Heist), and several others. The move is… . . . read more
Licensing List: Deals of the Week
Hershey Company Serves Up Sweet Fashions The Hershey Company has signed five new partners to expand its line of licensed fashion, in deals brokered by global licensing agent Brand Activation Consulting. The new partners include: American Marketing Enterprises, a division of Centric Brands, for children’s sleepwear; Bioworld for adult sleepwear and accessories; Mad Engine for adult and children’s apparel; Odd Sox for hosiery and accessories; and Super Retro Brands for men’s boxers and accessories. “The Hershey Company has a roster of iconic brands, and we are thrilled to offer these new licensees and items that we know fans will love,” said Michelle McLaughlin, CEO for Brand Activation Consulting. Products from the new partners are scheduled to launch with retailers in late 2021, and McLaughlin says additional products and collaborations in… . . . read more
Esports Giant Launches Mobile Game Controller
ESL’s First Foray Into Mobile Gaming Hardware Offers Improved Connectivity for Ultimate Tournament Play ESL Gaming, the world’s largest esports company, has launched the first ESL controller for mobile phones in a partnership with RiotPWR, the leading mobile controller developer of mobile gaming hardware. The partnership with ESL and RiotPWR kicked-off earlier in 2021 with the announcement of the Rotor Riot Controller sponsorship of ESL’s Spring Season of the ESL Premiership. The deal was brokered by digital licensing agency Tinderbox, which is a division of the global licensing agency Beanstalk. The ESL Controller is compatible with iOS and Android devices and allows pros to level up their gameplay with the highest quality mobile gaming controller on the market. The ESL Controller is wired for latency-free gameplay and uses RiotPWR’s pass… . . . read more
Wham-O Gets Into Board Games in Deal With Winning Moves Games
Wham-O has been on a licensing tear this year after signing with agency Anjar Co. & Becker Associates, and has now announced another deal to translate classic action toys like Frisbee and Hula Hoop into board games. Winning Moves Games USA is a Massachusetts-based maker of both new and classic board games, card games and puzzles including Pass the Pigs, No Stress Chess, and many more family favorites. “Winning Moves Games USA is proud to announce it has signed a licensing agreement with Anjar and Wham-O to bring back the classic versions of Frisbee, Super Ball, Hacky Sack, Trac Ball and many other classic Wham-O toys,” said Philip Orbanes Jr., President of Winning Moves. “For more than 25 years Winning Moves Games USA has built a positive reputation as a… . . . read more
Winnie The Pooh Shares Birthday With Queen Elizabeth
Winnie the Pooh has a surprising number of things in common with Her Royal Highness, Queen Elizabeth II. They both love spending time in the woods; they both like honey; and they’re both celebrating their 95th birthdays. To mark the occasion, Disney has released a special animation entitled Winnie the Pooh and the Royal Adventure featuring Pooh and his friends. It’s a short and honey-sweet 45-second animation that pays tribute to the Queen, as well as the upcoming 95th anniversary in October of the first publication of Winnie the Pooh stories in the Hundred Acre Wood. The beautiful animated tale sees Winnie the Pooh delivering a special gift to Her Majesty Queen Elizabeth II, alongside trusted friends Christopher Robin, Piglet, Tigger and Eeyore. The group, led by the lovable bear, embark… . . . read more