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Top Stories

WOLFpak Releases Tactical Backpacks for Mattel’s Barbie and Ken

By Allison Watkinson TLL Reporter The tactical lifestyle brand WOLFpak and Mattel Inc. have announced a new licensed collection featuring the Barbie and Ken brands, including backpacks, bags and accessories. ...

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Humane World of Animals

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Kung Fu Tea Kicks Off Wellness Line With ADVANCED Hydration Partnership

By Gary Symons TLL Editor in Chief Kung Fu Tea has partnered with supplement brand ADVANCED to launch a functional beverage line that aims to deliver a one-two punch of ...

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Raw C and Violet Crumble Get Crackin’ on Flavored Coconut Water

By Allison Watkinson TLL Reporter Raw C has partnered with Australian confectionery brand Violet Crumble to launch a limited-edition chocolate honeycomb-flavored coconut water. The new product has just launched and ...

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Newman’s Own Taps Earthbound Brands as New Licensing Agent

By Allison Watkinson TLL Reporter Earthbound Brands has been named the exclusive licensing agency for Newman’s Own, the food brand founded by actor Paul Newman that donates all profits to ...

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Jif and Smucker’s Launch PB&J-Inspired Sprinkles for Home Bakers

By Allison Watkinson TLL Reporter The classic peanut butter and jelly combination is getting a colorful makeover in the baking aisle. Jif and Smucker’s have partnered with My Favorite Company ...

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Johnsonville’s Dr Pepper-Inspired Sausages a Sign of the Apocalypse?

By Gary Symons TLL Editor in Chief This is apparently the day for weird, licensed mashups. First we had the Super Mario-inspired collab for deodorant that will make you “smell ...

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“Smell Like a Hero” With Old Spice x Super Mario Collection

By Gary Symons TLL Editor in Chief Old Spice has just announce a new, limited edition grooming collection designed to help Super Mario smell fresh while unclogging drains in space. ...

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WOLFpak Releases Tactical Backpacks for Mattel’s Barbie and Ken

By Allison Watkinson TLL Reporter The tactical lifestyle brand WOLFpak and Mattel Inc. have announced a new licensed collection featuring the Barbie and Ken brands, including backpacks, bags and accessories. ...

Read More
Broad Street Licensing

So, you’re ready to dive into the world of brand licensing, but you’re not quite sure where to start. That’s where we come in. As a full-service food & beverage brand licensing agency, we’re seasoned experts who’ll transform your retail aspirations into marketplace reality. Our recipe for success? A dash of creativity, a pinch of market insight, and a heaping scoop of industry connections. We don’t just create brand extensions for brands and manufacturers; we create award-winning retail programs.
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Kung Fu Tea Kicks Off Wellness Line With ADVANCED Hydration Partnership

By Gary Symons TLL Editor in Chief Kung Fu Tea has partnered with supplement brand ADVANCED to launch a functional beverage line that aims to deliver a one-two punch of ...

Read More
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Raw C and Violet Crumble Get Crackin’ on Flavored Coconut Water

By Allison Watkinson TLL Reporter Raw C has partnered with Australian confectionery brand Violet Crumble to launch a limited-edition chocolate honeycomb-flavored coconut water. The new product has just launched and ...

Read More

WOLFpak Releases Tactical Backpacks for Mattel’s Barbie and Ken

By Allison Watkinson TLL Reporter The tactical lifestyle brand WOLFpak and Mattel Inc. have announced a new licensed collection featuring the Barbie and Ken brands, including backpacks, bags and accessories. ...

Read More
Humane World of Animals

Learn More

Kung Fu Tea Kicks Off Wellness Line With ADVANCED Hydration Partnership

By Gary Symons TLL Editor in Chief Kung Fu Tea has partnered with supplement brand ADVANCED to launch a functional beverage line that aims to deliver a one-two punch of ...

Read More

Raw C and Violet Crumble Get Crackin’ on Flavored Coconut Water

By Allison Watkinson TLL Reporter Raw C has partnered with Australian confectionery brand Violet Crumble to launch a limited-edition chocolate honeycomb-flavored coconut water. The new product has just launched and ...

Read More

Newman’s Own Taps Earthbound Brands as New Licensing Agent

By Allison Watkinson TLL Reporter Earthbound Brands has been named the exclusive licensing agency for Newman’s Own, the food brand founded by actor Paul Newman that donates all profits to ...

Read More

Jif and Smucker’s Launch PB&J-Inspired Sprinkles for Home Bakers

By Allison Watkinson TLL Reporter The classic peanut butter and jelly combination is getting a colorful makeover in the baking aisle. Jif and Smucker’s have partnered with My Favorite Company ...

Read More

Johnsonville’s Dr Pepper-Inspired Sausages a Sign of the Apocalypse?

By Gary Symons TLL Editor in Chief This is apparently the day for weird, licensed mashups. First we had the Super Mario-inspired collab for deodorant that will make you “smell ...

Read More

“Smell Like a Hero” With Old Spice x Super Mario Collection

By Gary Symons TLL Editor in Chief Old Spice has just announce a new, limited edition grooming collection designed to help Super Mario smell fresh while unclogging drains in space. ...

Read More

News and Analysis

entertainment

Disney and Pixar Content Coming for Luna StoryTime Projector

Mattel Launches Masters of the Universe Publishing Program

Survivor Breaks Into Mobile Video Games to Mark 50th Season

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fashion

“Smell Like a Hero” With Old Spice x Super Mario Collection

Dockers Expanding in Latin America and Caribbean With IAC Deal

Coral Eyewear and Crayola Launch Children’s Eyewear Collection in UK

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Premium Members

WOLFpak Releases Tactical Backpacks for Mattel’s Barbie and Ken

Netflix Walks Away As Paramount Raises Stakes in WBD Acquisition

Current TLL Magazine Issue – Flip Book

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sports

Pittsburgh Penguins Welcome Mr. Rogers to the Neighborhood

Tina Turner Honored on New Themed Jerseys for St Louis CITY SC

Panini Signs Trading Card Deal With High School Football Star

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Video Games & Software

Data Provides Insight on How TV Series Drive Video Game Sales

Survivor Breaks Into Mobile Video Games to Mark 50th Season

Mattel to Acquire Full Ownership of Games Studio Mattel163 for $159 Million

SEE MORE

lifestyle

WOLFpak Releases Tactical Backpacks for Mattel’s Barbie and Ken

Polaroid Appoints IMG Licensing as Global Licensing Agency

Scrub Daddy Adds Cleaning Line for ‘Pet Parents’

SEE MORE

corporate

Kung Fu Tea Kicks Off Wellness Line With ADVANCED Hydration Partnership

Raw C and Violet Crumble Get Crackin’ on Flavored Coconut Water

Newman’s Own Taps Earthbound Brands as New Licensing Agent

SEE MORE

metaverse

Emoji Develops Web3 Game with Crypto Blockchain Industries

Dragon Ball Gets Its First-Ever Game Inside Minecraft

Moose Toys and Gamefam Bring Back Goo Jit Zu to Roblox

SEE MORE

Toys & Games

WOLFpak Releases Tactical Backpacks for Mattel’s Barbie and Ken

Disney and Pixar Content Coming for Luna StoryTime Projector

Hasbro Secures Magical Harry Potter Toy License Starting in 2027

SEE MORE

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