Licensing Letter Editor To Deliver Keynote at Octane5 Event
Octane5, the company behind the BrandComply Licensing Enterprise Platform, has announced its 2021 International Open House March 4, 2021, featuring The Licensing Letter Editor in Chief Gary Symons as the keynote speaker. Symons, who also presented Rise of the Virtual Influencer at the SPLiCE Conference last month (Society of Product Licensors Committed to Excellence), will present a keynote entitled The Cave Dweller Economy, showing how the COVID-19 pandemic created or accelerated radical new trends in the licensing and retail industries. “As one prime example,” joked Symons, “we’ll all be attending the conference virtually from our various digital caves around the world.” Participants can register at https://zoom.us/webinar/register/WN_-lbkbNh2Q_210qQ7NtEy3g The event will consist of multiple events designed to inform and engage the licensing industry. “We’re proud to be able to connect our industry during… . . . read more
Peppa Pig Theme Park To Open at LEGOLAND Florida
Thanks to the soaring popularity of Peppa Pig, families will squeal with delight in 2022 as they jump into the playful world of Peppa Pig for an unforgettable day of adventure at the World’s First Peppa Pig Theme Park, built out as part of the LEGOLAND Florida Resort. Designed to be the ultimate day trip for little ones, the all-new standalone theme park will feature multiple rides, interactive attractions, themed playscapes and water play areas — complete with “muddy puddles” of course — and live shows daily, all based on instantly recognizable locations from the globally popular brand. Families will meet Peppa and her friends as they snort, giggle and play to build their family’s first theme park memories together. The project to build a Peppa Pig theme park within… . . . read more
Hasbro Expands License Deal With Epic Games
Toy and entertainment company Hasbro has announced an expansion of its current licensing program with Epic Games for products based on the Fortnite video game. The deal, announced during Hasbro’s Investor Event on Feb. 25, extends the agreement by five years, and expands the deal beyond outdoor play products and tabletop games into item expressions such as collectible action figures, vehicles, and role-play gear. The announcement extends a successful two-year deal brokered by IMG between Hasbro and Epic Games wherein the company was granted license to integrate Fortnite into its NERF and MONOPOLY products. Now, with the growing partnership, Hasbro is excited to bring new products as well as in-game experiences to Fortnite fans of all ages, first with the recent in-game debut of the G.I. JOE character, Snake Eyes…. . . . read more
Disney’s Toy Onslaught For Raya and The Last Dragon
It’s been a while since a Hollywood tentpole movie has inspired a major launch of new toy lines, but Disney is taking a crack at it as Raya and the Last Dragon debuts on March 5. The COVID-19 pandemic has badly stalled releases of major films in theaters, and different studios have reacted with different strategies. Warner famously (or infamously) announced all of its films in 2021 would be made available simultaneously in theaters and on HBO Max in the United States, with the long awaited Wonder Woman 1984 premiering on both platforms late last year. Disney has decided its first major release of the year will take a bow on Disney+, and all eyes in the toy licensing sector will be firmly on the film’s success in translating its… . . . read more
Licensing Letter Editor To Deliver Keynote at Octane5 Event
Octane5, the company behind the BrandComply Licensing Enterprise Platform, has announced its 2021 International Open House March 4, 2021, featuring The Licensing Letter Editor in Chief Gary Symons as the keynote speaker. Symons, who also presented Rise of the Virtual Influencer at the SPLiCE Conference last month (Society of Product Licensors Committed to Excellence), will present a keynote entitled The Cave Dweller Economy, showing how the COVID-19 pandemic created or accelerated radical new trends in the licensing and retail industries. “As one prime example,” joked Symons, “we’ll all be attending the conference virtually from our various digital caves around the world.” Participants can register at https://zoom.us/webinar/register/WN_-lbkbNh2Q_210qQ7NtEy3g The event will consist of multiple events designed to inform and engage the licensing industry. “We’re proud to be able to connect our industry during… . . . read more
Colour Republic and Country Living Say It With Flowers
North American floral company Colour Republic has launched a new licensing partnership with Country Living magazine, published by Hearst Magazine. The deal will see Colour Republic producing freshly picked, artfully arranged floral designs that will be offered for home delivery through the Country Living Floral Collection. The designs can be delivered quickly and easily to the consumers home. Consumers can view the wide range of floral varieties, including colorful roses and mixed blooms at www.CountryLivingFlowers.com. The collection is now available for purchase exclusively on the Amazon Marketplace and bouquets come with a keepsake vase option. Kacy Fabie, head of Digital and Commerce at Colour Republic, says Country Living is an ideal match for the company. For more than 40 years, Country Living has acted as a field guide to the… . . . read more