Top Stories
Swizzels Brings the Love to Oddballs Underwear Fashion for Valentine’s Day
By Gary Symons TLL Editor in Chief Blonde Sheep Licensing has just announced a sweet Valentine’s Day collaboration between the candy brand Swizzels and the hilariously named underwear brand Oddballs. ...
Eddie Bauer Launches Major Rebranding Based on its ‘First Ascent’ Line
By Gary Symons TLL Editor in Chief Eddie Bauer announced Monday a new strategy centered on technical product innovation and digital expansion, anchored by the return of its high-performance line ...
KessCo and Square Enix Partner on Final Fantasy Tabletop Products
TLL Staff KessCo announced Monday a new licensing partnership with Square Enix to introduce a lineup of Final Fantasy tabletop products. The line will include board games and collectible RPG ...
Brand Central Hires Molly Jacobson as Senior Vice President
By Gary Symons TLL Editor in Chief Brand Central LLC announced Molly Jacobson has joined the licensing agency as senior vice president of licensing and strategy in its manufacturing representation ...
KPop Demon Hunter Lego Kits on the Way in Deal With Netflix
TLL Staff The breakout hit KPop Demon Hunters will get its own Lego kits, thanks to a newly signed deal between the Danish toymaker and Netflix. KPop Demon Hunters burst ...
High Times Indeed: Willie Nelson’s THC Beverage Attracts $15 Million Investment
By Gary Symons TLL Editor in Chief Twenty years ago anyone financing or building a cannabis production facility would have been promptly arrested and charged with a felony. But these ...
Snore With Snorlax As Mimaru Hotels Expand Its Pokémon Rooms
By Allison Watkinson TLL Staff The Mimaru hotel brand has just announced it will be renovating and expanding its popular ‘Pokémon Rooms’, so aspiring trainers can kick back and relax ...
Swizzels Brings the Love to Oddballs Underwear Fashion for Valentine’s Day
By Gary Symons TLL Editor in Chief Blonde Sheep Licensing has just announced a sweet Valentine’s Day collaboration between the candy brand Swizzels and the hilariously named underwear brand Oddballs. ...
Eddie Bauer Launches Major Rebranding Based on its ‘First Ascent’ Line
By Gary Symons TLL Editor in Chief Eddie Bauer announced Monday a new strategy centered on technical product innovation and digital expansion, anchored by the return of its high-performance line ...
KessCo and Square Enix Partner on Final Fantasy Tabletop Products
TLL Staff KessCo announced Monday a new licensing partnership with Square Enix to introduce a lineup of Final Fantasy tabletop products. The line will include board games and collectible RPG ...
Swizzels Brings the Love to Oddballs Underwear Fashion for Valentine’s Day
By Gary Symons TLL Editor in Chief Blonde Sheep Licensing has just announced a sweet Valentine’s Day collaboration between the candy brand Swizzels and the hilariously named underwear brand Oddballs. ...
Eddie Bauer Launches Major Rebranding Based on its ‘First Ascent’ Line
By Gary Symons TLL Editor in Chief Eddie Bauer announced Monday a new strategy centered on technical product innovation and digital expansion, anchored by the return of its high-performance line ...
KessCo and Square Enix Partner on Final Fantasy Tabletop Products
TLL Staff KessCo announced Monday a new licensing partnership with Square Enix to introduce a lineup of Final Fantasy tabletop products. The line will include board games and collectible RPG ...
Brand Central Hires Molly Jacobson as Senior Vice President
By Gary Symons TLL Editor in Chief Brand Central LLC announced Molly Jacobson has joined the licensing agency as senior vice president of licensing and strategy in its manufacturing representation ...
KPop Demon Hunter Lego Kits on the Way in Deal With Netflix
TLL Staff The breakout hit KPop Demon Hunters will get its own Lego kits, thanks to a newly signed deal between the Danish toymaker and Netflix. KPop Demon Hunters burst ...
High Times Indeed: Willie Nelson’s THC Beverage Attracts $15 Million Investment
By Gary Symons TLL Editor in Chief Twenty years ago anyone financing or building a cannabis production facility would have been promptly arrested and charged with a felony. But these ...
Snore With Snorlax As Mimaru Hotels Expand Its Pokémon Rooms
By Allison Watkinson TLL Staff The Mimaru hotel brand has just announced it will be renovating and expanding its popular ‘Pokémon Rooms’, so aspiring trainers can kick back and relax ...
News and Analysis

















