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Brand Central

News and Analysis

entertainment

Lionsgate and IMG are Releasing Licensed Products For John Wick: Chapter 4

Analysis: US Government Defines Copyright Protection for AI-Created Works

Cirque du Soleil Adds to Prize Package for Licensing Survey Respondents

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fashion

Bioworld’s Heroes & Villains Brand Reveals Star Wars Celebration Apparel

Kathy Ireland’s Cool Partnership With Forever Fashion for Winter Accessories

Corus Launches New Merch Line Inspired by HGTV Star Bryan Baeumler

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Premium Members

Amazon Renews Licensing Deal With Riot Games For Exclusive Content

EA Sports Delivers Anti-Racism Message in FIFA 23

Hasbro Named One of World’s Most Ethical Companies

PREMIUM MEMBERS

sports

The North Face and FRED & FARID Shanghai Relaunch TNF100 Endurance Race

Nitro Circus Returns Thanks to Round Room Live Partnership

Topps Named Official Trading Card Partner for Le Mans

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Video Games & Software

Amazon Renews Licensing Deal With Riot Games For Exclusive Content

MGM’s Vikings Return to Vikingard in Gaming Crossover Event

EA Sports Delivers Anti-Racism Message in FIFA 23

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lifestyle

Licensing Partnerships: Poetic Brands and Brand Collective Join Forces

Pawsonify Launches Pet Line Based on Persona 5 Royal

Crayola Partners With TheSoul Publishing For Social Media Programming

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corporate

Absolut Vodka Partners With Heinz To Launch New Limited-Edition Pasta Sauce

Sesame Workshop Partners With Quest to Address Children’s Health Issues

Land Rover Poses The Toughest LEGO Challenge of All Time

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metaverse

NFT Licensing: Aeropostale Gets Virtual in Partnership With Metaverse Plus

Metaverse Licensing: Charles & Keith Creates Virtual Fashion House in The Sandbox

NFT Licensing: Advisory Bored Signs On New Sub-Agents

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Toys & Games

Hasbro Named One of World’s Most Ethical Companies

Toy Association Reveals What’s Hot For 2023

ZAG to Unveil New Ghostforce Toy Line At ABRIN Expo

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