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Top Stories

Pokémon to Acquire Its US Distribution Partner Excell Brands

By Gary Symons TLL Editor in Chief The Pokémon Company International says it will acquire Excell Brands, its largest U.S. distribution partner, marking a significant strategic shift. Excell Brands is ...

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Humane World of Animals

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Canada’s Hot Fashion Brand Aritzia Acquires Fred Segal

By Gary Symons TLL Editor in Chief The Canadian fashion giant Aritzia has leveraged its continued strength to acquire the U.S. brand Fred Segal, as well as the lease for ...

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Pittsburgh Penguins Welcome Mr. Rogers to the Neighborhood

TLL Staff The Pittsburgh Penguins have waddled into Mr. Rogers neighborhood, with a new themed collaboration during an upcoming game at PPG Paints Arena. The Penguins and Fred Rogers Productions ...

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High Liner and Guinness Release Pub-Worthy Seafood Line

By Allison Watkinson TLL Reporter No one knows pub grub like the Irish beer brand Guinness, who has now partnered with Canadian seafood producer High Liner Foods for a fish ...

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Yo Gabba Gabba! Expands Licensing Program with New Product Partners

By Allison Watkinson TLL Reporter Yo Gabba Gabba! is expanding its licensing program across multiple consumer product categories in the United States and Canada, building on renewed interest in the ...

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Hasbro Secures Magical Harry Potter Toy License Starting in 2027

By Allison Watkinson TLL Reporter Hasbro has announced a multi-year licensing partnership with Warner Bros. Discovery Global Consumer Products to become the global primary toy licensee for Harry Potter beginning ...

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Kayou Debuts at Toy Fair New York, Previews U.S. Expansion Plans

TLL Staff Kayou, a Chinese collectible trading card company, made its official debut at Toy Fair New York earlier this month, using the occasion to announce a slate of new ...

Read More

Pokémon to Acquire Its US Distribution Partner Excell Brands

By Gary Symons TLL Editor in Chief The Pokémon Company International says it will acquire Excell Brands, its largest U.S. distribution partner, marking a significant strategic shift. Excell Brands is ...

Read More
Broad Street Licensing

So, you’re ready to dive into the world of brand licensing, but you’re not quite sure where to start. That’s where we come in. As a full-service food & beverage brand licensing agency, we’re seasoned experts who’ll transform your retail aspirations into marketplace reality. Our recipe for success? A dash of creativity, a pinch of market insight, and a heaping scoop of industry connections. We don’t just create brand extensions for brands and manufacturers; we create award-winning retail programs.
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Canada’s Hot Fashion Brand Aritzia Acquires Fred Segal

By Gary Symons TLL Editor in Chief The Canadian fashion giant Aritzia has leveraged its continued strength to acquire the U.S. brand Fred Segal, as well as the lease for ...

Read More
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Pittsburgh Penguins Welcome Mr. Rogers to the Neighborhood

TLL Staff The Pittsburgh Penguins have waddled into Mr. Rogers neighborhood, with a new themed collaboration during an upcoming game at PPG Paints Arena. The Penguins and Fred Rogers Productions ...

Read More

Pokémon to Acquire Its US Distribution Partner Excell Brands

By Gary Symons TLL Editor in Chief The Pokémon Company International says it will acquire Excell Brands, its largest U.S. distribution partner, marking a significant strategic shift. Excell Brands is ...

Read More
Humane World of Animals

Learn More

Canada’s Hot Fashion Brand Aritzia Acquires Fred Segal

By Gary Symons TLL Editor in Chief The Canadian fashion giant Aritzia has leveraged its continued strength to acquire the U.S. brand Fred Segal, as well as the lease for ...

Read More

Pittsburgh Penguins Welcome Mr. Rogers to the Neighborhood

TLL Staff The Pittsburgh Penguins have waddled into Mr. Rogers neighborhood, with a new themed collaboration during an upcoming game at PPG Paints Arena. The Penguins and Fred Rogers Productions ...

Read More

High Liner and Guinness Release Pub-Worthy Seafood Line

By Allison Watkinson TLL Reporter No one knows pub grub like the Irish beer brand Guinness, who has now partnered with Canadian seafood producer High Liner Foods for a fish ...

Read More

Yo Gabba Gabba! Expands Licensing Program with New Product Partners

By Allison Watkinson TLL Reporter Yo Gabba Gabba! is expanding its licensing program across multiple consumer product categories in the United States and Canada, building on renewed interest in the ...

Read More

Hasbro Secures Magical Harry Potter Toy License Starting in 2027

By Allison Watkinson TLL Reporter Hasbro has announced a multi-year licensing partnership with Warner Bros. Discovery Global Consumer Products to become the global primary toy licensee for Harry Potter beginning ...

Read More

Kayou Debuts at Toy Fair New York, Previews U.S. Expansion Plans

TLL Staff Kayou, a Chinese collectible trading card company, made its official debut at Toy Fair New York earlier this month, using the occasion to announce a slate of new ...

Read More

News and Analysis

entertainment

Pittsburgh Penguins Welcome Mr. Rogers to the Neighborhood

Yo Gabba Gabba! Expands Licensing Program with New Product Partners

Hasbro Secures Magical Harry Potter Toy License Starting in 2027

SEE MORE

fashion

Canada’s Hot Fashion Brand Aritzia Acquires Fred Segal

Hermes Bags Continue to Outperform the S&P 500 As Investments

Swizzels Brings the Love to Oddballs Underwear Fashion for Valentine’s Day

SEE MORE

Premium Members

Pokémon to Acquire Its US Distribution Partner Excell Brands

Hermes Bags Continue to Outperform the S&P 500 As Investments

Amazon Ends Ring-Flock Safety Partnership After Super Bowl Ad Backlash

PREMIUM MEMBERS


sports

Pittsburgh Penguins Welcome Mr. Rogers to the Neighborhood

Tina Turner Honored on New Themed Jerseys for St Louis CITY SC

Panini Signs Trading Card Deal With High School Football Star

SEE MORE

Video Games & Software

Mattel to Acquire Full Ownership of Games Studio Mattel163 for $159 Million

KessCo and Square Enix Partner on Final Fantasy Tabletop Products

Hasbro Named Toy Maker For Upcoming Street Fighter and Voltron Films

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lifestyle

Pokémon to Acquire Its US Distribution Partner Excell Brands

Kayou Debuts at Toy Fair New York, Previews U.S. Expansion Plans

The Brand Liaison Appointed Licensing Agency for Dorel Juvenile Group

SEE MORE

corporate

High Liner and Guinness Release Pub-Worthy Seafood Line

Amazon Ends Ring-Flock Safety Partnership After Super Bowl Ad Backlash

Kraft Heinz Pauses Split As CEO Insists Problems Are ‘Fixable

SEE MORE

metaverse

Emoji Develops Web3 Game with Crypto Blockchain Industries

Dragon Ball Gets Its First-Ever Game Inside Minecraft

Moose Toys and Gamefam Bring Back Goo Jit Zu to Roblox

SEE MORE

Toys & Games

Hasbro Secures Magical Harry Potter Toy License Starting in 2027

Spin Master Wins TOTY Toy of the Year, Bluey Named Top Toy License

The World Comes to Play at Toy Fair New York This Weekend

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