By Gary Symons TLL Editor in Chief Bacon Up, the first national brand of ready-to-use bacon grease, is frying up new opportunities through a partnership with Surge Brands as its global licensing agent. The deal is set to bring Bacon Up into a variety of new product categories, ensuring its rich, smoky flavor extends far […]

By Gary Symons TLL Editor in Chief In a partnership set to capture fans brick by brick, the LEGO Group and The Pokémon Company International have announced a multi-year collaboration to bring LEGO Pokémon to life starting in 2026. This marks the first time the beloved world of Pokémon will be recreated in LEGO form, […]

By Gary Symons TLL Editor in Chief The UFC is making a strategic move to bolster its merchandising power, announcing that Andrew Lelchuk has been named Director of Licensing. With this appointment, Lelchuk steps into the octagon of retail, overseeing all aspects of UFC-branded hardline and softline products across North and South America. In his […]

By Allison Watkinson TLL Reporter The London Studio has appointed Jo Astles as its new artist and licensing development manager to aid the company’s ongoing expansion initiatives. Formerly serving as a licensing professional at the Bright Agency, Astles has developed a comprehensive skill set throughout her career that includes creative design, business management and licensing […]

By Allison Watkinson TLL Reporter Casio America and Mattel have released a licensed G-SHOCK branded watch that features imagery and colors from Barbie. As part of Casio’s G-SHOCK product line, the Barbie timepiece comes equipped with several high-tech features to enhance its durability and functionality. These features include shock resistance, double LED lights, 200M water […]

By Allison Watkinson TLL Reporter Just Born Quality Confections has launched several new Peeps licensing partnerships for the 2025 Easter holidays. “We love finding new ways to bring the magic of Peeps beyond the candy aisle, and this year’s collaborations are some of our most exciting yet,” said Peeps brand manager, Caitlin Servian. “Whether it’s […]

By Allison Watkinson TLL Reporter Dr. Seuss Enterprises and Imagine Learning have launched a licensing partnership to bring Dr. Seuss books to the Imagine Language & Literacy platform. This collaborative partnership marks the first time that the Dr. Seuss portfolio will be made available through an educational technology platform. “Building reading skills at an early […]

By Gary Symons TLL Editor in Chief Bacon Up, the first national brand of ready-to-use bacon grease, is frying up new opportunities through a partnership with Surge Brands as its global licensing agent. The deal is set to bring Bacon Up into a variety of new product categories, ensuring its rich, smoky flavor extends far […]

By Gary Symons TLL Editor in Chief In a partnership set to capture fans brick by brick, the LEGO Group and The Pokémon Company International have announced a multi-year collaboration to bring LEGO Pokémon to life starting in 2026. This marks the first time the beloved world of Pokémon will be recreated in LEGO form, […]

By Gary Symons TLL Editor in Chief The UFC is making a strategic move to bolster its merchandising power, announcing that Andrew Lelchuk has been named Director of Licensing. With this appointment, Lelchuk steps into the octagon of retail, overseeing all aspects of UFC-branded hardline and softline products across North and South America. In his […]

By Allison Watkinson TLL Reporter The London Studio has appointed Jo Astles as its new artist and licensing development manager to aid the company’s ongoing expansion initiatives. Formerly serving as a licensing professional at the Bright Agency, Astles has developed a comprehensive skill set throughout her career that includes creative design, business management and licensing […]

By Gary Symons TLL Editor in Chief Bacon Up, the first national brand of ready-to-use bacon grease, is frying up new opportunities through a partnership with Surge Brands as its global licensing agent. The deal is set to bring Bacon Up into a variety of new product categories, ensuring its rich, smoky flavor extends far […]

By Gary Symons TLL Editor in Chief In a partnership set to capture fans brick by brick, the LEGO Group and The Pokémon Company International have announced a multi-year collaboration to bring LEGO Pokémon to life starting in 2026. This marks the first time the beloved world of Pokémon will be recreated in LEGO form, […]

By Gary Symons TLL Editor in Chief The UFC is making a strategic move to bolster its merchandising power, announcing that Andrew Lelchuk has been named Director of Licensing. With this appointment, Lelchuk steps into the octagon of retail, overseeing all aspects of UFC-branded hardline and softline products across North and South America. In his […]

By Allison Watkinson TLL Reporter The London Studio has appointed Jo Astles as its new artist and licensing development manager to aid the company’s ongoing expansion initiatives. Formerly serving as a licensing professional at the Bright Agency, Astles has developed a comprehensive skill set throughout her career that includes creative design, business management and licensing […]

By Allison Watkinson TLL Reporter Casio America and Mattel have released a licensed G-SHOCK branded watch that features imagery and colors from Barbie. As part of Casio’s G-SHOCK product line, the Barbie timepiece comes equipped with several high-tech features to enhance its durability and functionality. These features include shock resistance, double LED lights, 200M water […]

By Allison Watkinson TLL Reporter Just Born Quality Confections has launched several new Peeps licensing partnerships for the 2025 Easter holidays. “We love finding new ways to bring the magic of Peeps beyond the candy aisle, and this year’s collaborations are some of our most exciting yet,” said Peeps brand manager, Caitlin Servian. “Whether it’s […]

By Allison Watkinson TLL Reporter Dr. Seuss Enterprises and Imagine Learning have launched a licensing partnership to bring Dr. Seuss books to the Imagine Language & Literacy platform. This collaborative partnership marks the first time that the Dr. Seuss portfolio will be made available through an educational technology platform. “Building reading skills at an early […]