By Gary Symons TLL Editor-in-Chief Registration is now open for the newly rebranded Brand Licensing Expo, boasting a new look but the same great taste! Formerly known as Licensing Expo, the world's signature event for the $390 billion global licensing industry will run May 25-27 at the Mandalay Bay Convention Center. Brand Licensing Expo brings together brand owners, retailers, manufacturers…

By Allison Watkinson TLL Reporter Sesame Workshop, the nonprofit organization behind “Sesame Street,” announced that Chakshu S. Patel will join the organization as chief development officer. Patel will lead Sesame Workshop’s global philanthropic strategy and fundraising operations, with a focus on revenue growth and expanding philanthropic development. She will report to President and CEO Sherrie Westin, who says creating and…

TLL Staff The battle is on as toy companies and inventors vie for the coveted title of Toy of the Year at the Chicago Toy and Game Fair. Some of the innovative toys competing for the crown this year include buildable solar flowers, a plush tiger cub that grows, and a range of satisfying sensory toys. They’re among the 122…

By Allison Watkinson TLL Reporter It's time to wake up and smell the cereal, as General Mills and Dunkin' have teamed up on three coffee-flavored breakfast treats. General Mills says it's bringing the flavors of fan-favorite Dunkin’ beverages to the cereal aisle with three limited-time products that will start reaching shelves in December. The lineup includes Cinnamon Toast Crunch x…

By Gary Symons TLL Editor-in-Chief Feeling blue? If so, you’ll love the latest collection from Teddy Mountain featuring The Smurfs. Teddy Mountain LLC says it’s entered into a licensing agreement with The Smurfs' rights holder Peyo Company for a new line of plush products. The collection will include new DIY (Do It Yourself) plush toys as well as ‘Cliplings’, which…