Language of Licensing II
The latest from TLL’s Language of Licensing (LoL) Survey: What licensing execs think you’re not worrying about enough (deal-making, retail, and consumer strategy), plus what they’re not worrying about (business vs. industry)…
2018 Holiday Spending Expected to be Strong
We’ve gathered the latest stats from the NRF, NDP, Deloitte, Pew, and others on holiday spending; plus, a look at why we think high U.S. consumer confidence is unfounded as well as a peek at the Chinese consumer…
Roundup: Sports & Sportswear News
Play ball with new developments from the NFL, MGM Resorts, Caesars Entertainment, NCAA, Epic Games, WWE, FIFA, Hibbett Sports, Canada Goose, and more…
Demographics Behind the 2018 LoL Survey
Who responded to TLL’s 2018 LoL Survey? (Thanks for everyone who contributed!) An even mix of licensing pros that skews towards the more experienced, with half based in the U.S./Canada…
Speaking of Merchandise: Is it Mer-tch or Mur-kuh?
Two years ago, we launched TLL’s first survey on the language of licensing. Now the second iteration of the Language of Licensing (LoL) Survey is upon us, and a question we did not ask two years ago posed: How do you pronounce “merch”?…