Top Stories
Cloudco and Jazwares Spread Joy with Care Bears Collaboration
By Allison Watkinson TLL Reporter Jazwares has partnered with Cloudco Entertainment to launch a series of co-branded product collaborations for the Care Bears franchise. The initial focus for the partnership will center on limited-edition collections for several of Jazwares’ best-selling plush toy brands. These brands include Squishmallows, HugMees, Flipamallows, Micromallows, BumBumz, Sleepamallows and more. “Care […]
We're the premiere Food & Beverage brand licensing agency specializing in strategic licensing for brands and manufacturers. For 30 years, our award-winning team has created impactful products that strengthen bonds between brands, manufacturers, and consumers. Find out how we can unlock your brand's ultimate potential today!
ESPN Appoints IMG for Global Licensing Expansion
By Allison Watkinson TLL Reporter IMG Licensing has been appointed by ESPN as serve as the sports brand’s exclusive global licensing agency. Through the exclusive representation agreement, IMG Licensing will work closely with ESPN to develop branded products and experiences across several key licensing categories. “With IMG Licensing, we’re taking the next step in ESPN’s […]
For more than 25 years, JPatton has safeguarded licensed products worldwide for top brands by deploying customized security solutions and cutting-edge innovations. Leveraging advanced micro-structures and digital technologies like our proprietary JP Forensics, Online Brand Protection, and Direct Licensing HUB, our Licensing Management software.
Old World Christmas Announces New Partnerships for 2025
By Allison Watkinson TLL Reporter Old World Christmas has announced four new licensing partnerships for its hand-blown and hand-crafted glass ornaments. The new licensees for the holiday ornament brand include General Mills, Hasbro’s Wizards of the Coast, The J.M. Smucker Company and Cloudco Entertainment’s Strawberry Shortcake. “Our ornaments are all about memories and storytelling,” said […]
Your Brand’s Next Chapter Starts Here
Today’s consumers want more than products — they want connection, authenticity, and meaning. We pair brands with chefs, designers, and tastemakers who transform products into cultural touchstones. This is where transactions turn into traditions — where selling becomes storytelling, and storytelling becomes legacy.
Licensing International Announces 2025 Hall of Fame Inductees
TLL Staff Licensing International today announced its 2025 Hall of Fame inductees, recognizing a distinguished group of executives and creators for their contributions to the global brand licensing industry. This year’s honorees include corporate leaders, cultural icons, and creative pioneers whose work has helped shape and grow the $369 billion global licensing market. The 2025 […]
TED Partners with Academic Travel Abroad for Branded Travel Program
By Allison Watkinson TLL Reporter The TED non-profit organization has signed a licensing partnership with Academic Travel Abroad for an educational travel initiative. Set to launch in 2026, the TED Travel program will offer a curated portfolio of annual trips that provide access to academic experts, exclusive discussions and cultural experiences. The program will leverage […]
Cloudco and Jazwares Spread Joy with Care Bears Collaboration
By Allison Watkinson TLL Reporter Jazwares has partnered with Cloudco Entertainment to launch a series of co-branded product collaborations for the Care Bears franchise. The initial focus for the partnership will center on limited-edition collections for several of Jazwares’ best-selling plush toy brands. These brands include Squishmallows, HugMees, Flipamallows, Micromallows, BumBumz, Sleepamallows and more. “Care […]
ESPN Appoints IMG for Global Licensing Expansion
By Allison Watkinson TLL Reporter IMG Licensing has been appointed by ESPN as serve as the sports brand’s exclusive global licensing agency. Through the exclusive representation agreement, IMG Licensing will work closely with ESPN to develop branded products and experiences across several key licensing categories. “With IMG Licensing, we’re taking the next step in ESPN’s […]
Old World Christmas Announces New Partnerships for 2025
By Allison Watkinson TLL Reporter Old World Christmas has announced four new licensing partnerships for its hand-blown and hand-crafted glass ornaments. The new licensees for the holiday ornament brand include General Mills, Hasbro’s Wizards of the Coast, The J.M. Smucker Company and Cloudco Entertainment’s Strawberry Shortcake. “Our ornaments are all about memories and storytelling,” said […]
Licensing International Announces 2025 Hall of Fame Inductees
TLL Staff Licensing International today announced its 2025 Hall of Fame inductees, recognizing a distinguished group of executives and creators for their contributions to the global brand licensing industry. This year’s honorees include corporate leaders, cultural icons, and creative pioneers whose work has helped shape and grow the $369 billion global licensing market. The 2025 […]
Cloudco and Jazwares Spread Joy with Care Bears Collaboration
By Allison Watkinson TLL Reporter Jazwares has partnered with Cloudco Entertainment to launch a series of co-branded product collaborations for the Care Bears franchise. The initial focus for the partnership will center on limited-edition collections for several of Jazwares’ best-selling plush toy brands. These brands include Squishmallows, HugMees, Flipamallows, Micromallows, BumBumz, Sleepamallows and more. “Care […]
We're the premiere Food & Beverage brand licensing agency specializing in strategic licensing for brands and manufacturers. For 30 years, our award-winning team has created impactful products that strengthen bonds between brands, manufacturers, and consumers. Find out how we can unlock your brand's ultimate potential today!
ESPN Appoints IMG for Global Licensing Expansion
By Allison Watkinson TLL Reporter IMG Licensing has been appointed by ESPN as serve as the sports brand’s exclusive global licensing agency. Through the exclusive representation agreement, IMG Licensing will work closely with ESPN to develop branded products and experiences across several key licensing categories. “With IMG Licensing, we’re taking the next step in ESPN’s […]
For more than 25 years, JPatton has safeguarded licensed products worldwide for top brands by deploying customized security solutions and cutting-edge innovations. Leveraging advanced micro-structures and digital technologies like our proprietary JP Forensics, Online Brand Protection, and Direct Licensing HUB, our Licensing Management software.
Old World Christmas Announces New Partnerships for 2025
By Allison Watkinson TLL Reporter Old World Christmas has announced four new licensing partnerships for its hand-blown and hand-crafted glass ornaments. The new licensees for the holiday ornament brand include General Mills, Hasbro’s Wizards of the Coast, The J.M. Smucker Company and Cloudco Entertainment’s Strawberry Shortcake. “Our ornaments are all about memories and storytelling,” said […]
Your Brand’s Next Chapter Starts Here
Today’s consumers want more than products — they want connection, authenticity, and meaning. We pair brands with chefs, designers, and tastemakers who transform products into cultural touchstones. This is where transactions turn into traditions — where selling becomes storytelling, and storytelling becomes legacy.
Licensing International Announces 2025 Hall of Fame Inductees
TLL Staff Licensing International today announced its 2025 Hall of Fame inductees, recognizing a distinguished group of executives and creators for their contributions to the global brand licensing industry. This year’s honorees include corporate leaders, cultural icons, and creative pioneers whose work has helped shape and grow the $369 billion global licensing market. The 2025 […]