By Allison Watkinson TLL Reporter Hasbro and Amazon are holding a free experiential holiday pop-up event in NYC featuring Hasbro-owned brands and character IPs. The three-day event will host a variety of activities including a Hasbro product showcase, a Santa Claus letter writing station, a giveaway prize wheel, complimentary snacks and photo ops with Santa […]

By Allison Watkinson TLL Reporter PlayMonster has appointed former Mattel exec Brian Fitzharris as the company’s new chief commercial officer. PlayMonster Group is an international company that specializes in manufacturing and marketing products such as toys, games, puzzles and more. “At PlayMonster, where our relentless commitment to growth and innovation propels us forward, we’re thrilled to […]

By Allison Watkinson TLL Reporter WildBrain has secured several international distribution deals for the animated preschool series, Brave Bunnies.Created by Olga Cherepanova, Brave Bunnies follows an adorable bunny family as they visit friends and travel the world in their Bunny Bus.“With Brave Bunnies, I wanted to create a series that would encourage children to be […]

By Allison Watkinson TLL Reporter GrandPrix Originals USA and Gulf Oil LP have signed an agreement to bring licensed Gulf Oil Racing apparel to the US market.Under the new licensing agreement, GrandPrix Originals USA is now offering a wide selection of officially licensed Gulf Oil Racing products that had been previously available in the European […]

TLL Staff Hasbro is staging a very special celebration of Peppa Pig, hosting a Peppa’s Cinema Party in theaters in Australia, Canada, Ireland, the UK and the United States. The Cinema Party is being launched to help celebrate the 20th anniversary of the Peppa Pig character, which has become one of Hasbro’s core brands. Peppa […]

By Allison Watkinson TLL Reporter KessCo and SEGA of America have released new details on an officially licensed Sonic the Hedgehog board game called Sonic Roll.The design of the upcoming Sonic Roll board game was inspired by classic Sonic the Hedgehog titles from the SEGA Genesis era. The Kess design team included a wide range […]

By Allison Watkinson TLL Reporter Crayola has appointed new executive hires to support the growth of its global licensing and LBE businesses. The new executive hires include Anna Roca, Jonathan Linn, Gabby Munoz, and Thomas Dimech.“These changes will enable new licensed promotions and partnerships, increase our focus on licensed retail development around the globe, and […]

By Allison Watkinson TLL Reporter Hasbro and Amazon are holding a free experiential holiday pop-up event in NYC featuring Hasbro-owned brands and character IPs. The three-day event will host a variety of activities including a Hasbro product showcase, a Santa Claus letter writing station, a giveaway prize wheel, complimentary snacks and photo ops with Santa […]

By Allison Watkinson TLL Reporter PlayMonster has appointed former Mattel exec Brian Fitzharris as the company’s new chief commercial officer. PlayMonster Group is an international company that specializes in manufacturing and marketing products such as toys, games, puzzles and more. “At PlayMonster, where our relentless commitment to growth and innovation propels us forward, we’re thrilled to […]

By Allison Watkinson TLL Reporter WildBrain has secured several international distribution deals for the animated preschool series, Brave Bunnies.Created by Olga Cherepanova, Brave Bunnies follows an adorable bunny family as they visit friends and travel the world in their Bunny Bus.“With Brave Bunnies, I wanted to create a series that would encourage children to be […]

By Allison Watkinson TLL Reporter GrandPrix Originals USA and Gulf Oil LP have signed an agreement to bring licensed Gulf Oil Racing apparel to the US market.Under the new licensing agreement, GrandPrix Originals USA is now offering a wide selection of officially licensed Gulf Oil Racing products that had been previously available in the European […]

By Allison Watkinson TLL Reporter Hasbro and Amazon are holding a free experiential holiday pop-up event in NYC featuring Hasbro-owned brands and character IPs. The three-day event will host a variety of activities including a Hasbro product showcase, a Santa Claus letter writing station, a giveaway prize wheel, complimentary snacks and photo ops with Santa […]

By Allison Watkinson TLL Reporter PlayMonster has appointed former Mattel exec Brian Fitzharris as the company’s new chief commercial officer. PlayMonster Group is an international company that specializes in manufacturing and marketing products such as toys, games, puzzles and more. “At PlayMonster, where our relentless commitment to growth and innovation propels us forward, we’re thrilled to […]

By Allison Watkinson TLL Reporter WildBrain has secured several international distribution deals for the animated preschool series, Brave Bunnies.Created by Olga Cherepanova, Brave Bunnies follows an adorable bunny family as they visit friends and travel the world in their Bunny Bus.“With Brave Bunnies, I wanted to create a series that would encourage children to be […]

By Allison Watkinson TLL Reporter GrandPrix Originals USA and Gulf Oil LP have signed an agreement to bring licensed Gulf Oil Racing apparel to the US market.Under the new licensing agreement, GrandPrix Originals USA is now offering a wide selection of officially licensed Gulf Oil Racing products that had been previously available in the European […]

TLL Staff Hasbro is staging a very special celebration of Peppa Pig, hosting a Peppa’s Cinema Party in theaters in Australia, Canada, Ireland, the UK and the United States. The Cinema Party is being launched to help celebrate the 20th anniversary of the Peppa Pig character, which has become one of Hasbro’s core brands. Peppa […]

By Allison Watkinson TLL Reporter KessCo and SEGA of America have released new details on an officially licensed Sonic the Hedgehog board game called Sonic Roll.The design of the upcoming Sonic Roll board game was inspired by classic Sonic the Hedgehog titles from the SEGA Genesis era. The Kess design team included a wide range […]