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Mattel to Acquire Full Ownership of Games Studio Mattel163 for $159 Million

TLL Staff Toymaker Mattel is going all in on mobile gaming, as it moves to acquire full ownership of the games studio Mattel163. The studio is currently a joint venture ...

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LEGO and The Met Bridge the Gap Between Art and Play with Monet Masterpiece Set

By Gary Symons TLL Editor in Chief Put away the paint brush, because art lovers and LEGO enthusiasts can now build their own Impressionist masterpiece, brick by brick. The LEGO ...

Britney Spears Sells Catalog to Primary Wave for Reported $200 Million

By Gary Symons TLL Editor in Chief The pop superstar Britney Spears has sold the rights to her music catalog to the independent music publisher Primary Wave. Unconfirmed media reports ...

Kids Get Busy in the Kitchen With Red Toolbox x Kitchen Aid Collection

TLL Staff Red Toolbox announced Tuesday a licensing agreement with KitchenAid to create KitchenAid Kids, a line of children’s kitchen products set to launch in September 2026. The product line ...

Moose Toys Partners With NASA Engineer Mark Rober for New STEM Toy Line

By Gary Symons TLL Editor in Chief Designing new toys isn’t rocket science … or is it? Moose Toys came down on the opposite side of that question, and has ...

Ultra Pro and Zanzoon Releasing Two New Games for Disney and Pixar

TLL Staff The tabletop game designer Ultra Pro Entertainment is partnering with Disney and Zanzoon to introduce two new electronic games for Disney and Pixar fans. Disney Guess and Disney ...

Wasserman Talent Agency Faces Artist Backlash Over the Epstein Files

Pop Star Chappell Roan First to Leave the Wasserman Agency Photo caption: Casey Wasserman, seen here at his appointment at the White House to the Los Angeles Olympics task force, ...

Mattel to Acquire Full Ownership of Games Studio Mattel163 for $159 Million

TLL Staff Toymaker Mattel is going all in on mobile gaming, as it moves to acquire full ownership of the games studio Mattel163. The studio is currently a joint venture ...

So, you’re ready to dive into the world of brand licensing, but you’re not quite sure where to start. That’s where we come in. As a full-service food & beverage brand licensing agency, we’re seasoned experts who’ll transform your retail aspirations into marketplace reality. Our recipe for success? A dash of creativity, a pinch of market insight, and a heaping scoop of industry connections. We don’t just create brand extensions for brands and manufacturers; we create award-winning retail programs.

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LEGO and The Met Bridge the Gap Between Art and Play with Monet Masterpiece Set

By Gary Symons TLL Editor in Chief Put away the paint brush, because art lovers and LEGO enthusiasts can now build their own Impressionist masterpiece, brick by brick. The LEGO ...

Britney Spears Sells Catalog to Primary Wave for Reported $200 Million

By Gary Symons TLL Editor in Chief The pop superstar Britney Spears has sold the rights to her music catalog to the independent music publisher Primary Wave. Unconfirmed media reports ...

Mattel to Acquire Full Ownership of Games Studio Mattel163 for $159 Million

TLL Staff Toymaker Mattel is going all in on mobile gaming, as it moves to acquire full ownership of the games studio Mattel163. The studio is currently a joint venture ...

Learn More

LEGO and The Met Bridge the Gap Between Art and Play with Monet Masterpiece Set

By Gary Symons TLL Editor in Chief Put away the paint brush, because art lovers and LEGO enthusiasts can now build their own Impressionist masterpiece, brick by brick. The LEGO ...

Britney Spears Sells Catalog to Primary Wave for Reported $200 Million

By Gary Symons TLL Editor in Chief The pop superstar Britney Spears has sold the rights to her music catalog to the independent music publisher Primary Wave. Unconfirmed media reports ...

Kids Get Busy in the Kitchen With Red Toolbox x Kitchen Aid Collection

TLL Staff Red Toolbox announced Tuesday a licensing agreement with KitchenAid to create KitchenAid Kids, a line of children’s kitchen products set to launch in September 2026. The product line ...

Moose Toys Partners With NASA Engineer Mark Rober for New STEM Toy Line

By Gary Symons TLL Editor in Chief Designing new toys isn’t rocket science … or is it? Moose Toys came down on the opposite side of that question, and has ...

Ultra Pro and Zanzoon Releasing Two New Games for Disney and Pixar

TLL Staff The tabletop game designer Ultra Pro Entertainment is partnering with Disney and Zanzoon to introduce two new electronic games for Disney and Pixar fans. Disney Guess and Disney ...

Wasserman Talent Agency Faces Artist Backlash Over the Epstein Files

Pop Star Chappell Roan First to Leave the Wasserman Agency Photo caption: Casey Wasserman, seen here at his appointment at the White House to the Los Angeles Olympics task force, ...