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Kangaru Lands a Sweet Deal with Perfetti van Melle

Kangaru, a producer of scented stationery and activities, and candy maker Perfetti van Melle are enjoying the sweet smell of success through their new licensing program.

Development is now underway as Kangaru Brands expands its merchandise offerings for 2021-2022 with its first licenses from Perfetti van Melle.  Kangaru will offer innovative bright and colorful scented stationery and art materials for three of Perfetti’s top brands in the U.S., including Chupa Chups, Mentos and Airheads.

Kangaru is one of the fastest growing toy and stationery companies in the world. Kangaru develops, manufactures and markets creative branded products for kids through adults in 80 countries internationally.  They specialize in product categories which include both scented and non-scented Stationery items, Arts & Crafts, Science & Activity Kits, Creative Coloring & Books, Toys, Plush Soft Lines, Stickers and more.
“Perfetti’s brands are a natural fit for our scented pens, markers, paints and plush” said Joe Dipalma, CEO of Kangaru.  “We are excited to extend these sweet fan favorites into the stationery and activity aisles at retail and liven up the workplace”, he added.

“At Perfetti, we are very excited at the prospect of Kangaru developing a range of creative products with our brands”, says Christine Cool, License Area Manager of Perfetti Van Melle. “We particularly appreciate their know how with scented stationery items, that are a perfect match with the aroma of our consumer’s favorite candy flavors.”

Perfetti Van Melle Benelux B.V. is a privately-owned global company established in March 2001 through the merger of Perfetti SpA and Van Melle B.V. Perfetti Van Melle manufactures and markets sugar confectionery and chewing gum products in more than 150 countries.

The licensing deal was brokered by Alita’s Brand Bar representing Kangaru, Lisa Marks (LMA, Inc.) representing Mentos and Chupa Chups, and Seltzer Licensing representing Airheads.

The licensing agreement comes on the heels of Kangaru announcing its foray into licensing last month.

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