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Smiley Celebrates 50 Years With Concept One Collaboration

Arriving just in time for Smiley’s 50th birthday, the Concept One collection will span headwear, cold weather accessories, wallets, handbags, and more.

The collection will be available for purchase by Spring 2022 in five territories worldwide, including the US, Canada, Mexico, the UK, and Australia.

“This partnership is a great opportunity for us and we are very excited to start working with Concept One,” said Alex Ruiz, senior partnership manager USA at Smiley.

Smiley was founded in 1972 by Franklin Loufrani, and will mark five decades as a counter-culture icon next year. Over half a century, Smiley has become a lifestyle brand synonymous with the pursuit of happiness, with a consumer products and licensing portfolio that spans textiles, puzzles, party goods, stationery, car accessories, and toys for licensed brand partners and retailers. It is also virtually omnipresent on mobile devices everywhere.

 

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