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Adidas, Delta Galil Partner on Underwear Collection

Sportswear leader adidas has signed this week an international partnership with Israel-based apparel maker Delta Galil to design, manufacture and distribute an underwear line under adidas’ Badge of Sport and Originals labels.

The collection is due for release in 2022 throughout the APAC, EMEA, Europe and Latin American regions, while the collection for women will also be available in North America.

“We are honored to partner with adidas, a global leader in the sporting goods industry, to launch these new collections,” said Victoria Vandagriff, President of D2 Brands at Delta Galil. “Innovation is core to the DNA of both adidas and Delta Galil and we look forward to leveraging that shared strength and focus through this collaboration. This license marks a meaningful addition to Delta Galil’s portfolio of licensed and proprietary brands.”

While Delta Galil does not have the consumer recognition of adidas, it is nevertheless a major player in the global garment industry. Delta Galil develops innovative seamless apparel including bras, shapewear and socks; intimate apparel for women; underwear for men; and activewear and sleepwear such as the PJ Salvage brand. In addition, it sells its products under brand names licensed to the company, including Calvin Klein, Columbia, Spalding, Tommy Hilfiger, Wilson and others.

The company also designs, develops, markets and sells branded denim and apparel under the brand 7 For All Mankind and ladies’ apparel under the brands Splendid and others.

Delta Galil says the new collections will feature innovative fabrics and proprietary knitting technology that offer improved flexibility for the perfect fit. Both the men’s and women’s lines will be made with a unique blend of cotton and eco-friendly Tencel and incorporate Refibra, a revolutionary textile solution for recycling cotton waste that was developed in partnership with Lenzing for go-anywhere, do-anything comfort.

The Badge of Sport collection will be sold through adidas’ DTC channels, department stores and sporting goods retailers. The Originals collection will be distributed through adidas’ DTC channels, premium department stores and select fashion retailers.

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