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Sports Partnerships

Adidas Extends Bayern Munich Deal

Adidas AG added 10 years to its kit sponsorship with German soccer
team and Bavarian neighbor Bayern Munich FC. The deal will now run through 2030. At a reported $1.1 billion, the deal is one of the richest in the sport, dwarfing Arsenal’s $47 million (£30 million) per year deal with Puma and Adidas’s own $47 million (£30 million) a year deal with new English Premiere League champion Chelsea.

But the Bayern Munich deal is still a tad less than the $1.15 billion 10-year deal Adidas inked with Manchester United FC last year.

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