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Collegiate

Adidas Re-Ups with Indiana University for $53.6 Million & More

By Glenn S. Demby, Esq.
Updated Sept. 8, 2015

Indiana University Athletics’ new $53.6 million apparel deal with Adidas is believed to be the fifth richest in all of college athletics. Key terms:

  • Eight-year extension of current agreement through 2024;
  • Adidas $6.7 million annual commitment to IU Athletics (as compared to $3.7 million under the previous agreement);
  • Adidas to outfit all 24 IU varsity teams after conducting a full branding audit to ensure a uniform and consistent look across all sports;
  • Adidas to provide annual alternate football uniform, including helmets;
  • Adidas to provide annual optional alternate uniform for men’s basketball; and
  • Adidas to co-brand with IU Athletics in marketing campaigns, social media and in-store promotions.

More Collegiate Deals

  • Russell Athletic signed a five-year, $3.5 million renewal of its deal to supply the Western Kentucky University Athletic Department with athletic apparel through mid-2021.
  • Under Armour Inc. and Temple Athletics inked a 10-year partnership extension for all 19 varsity sports teams through 2025 for a reported $30 million.
  • Bucknell Athletics extended Adidas as its exclusive uniform, footwear, apparel, and accessories supplier through May 2021.
  • The University of Virginia signed a five-year deal making STX, LLC exclusive equipment supplier of one of its athletic gems, the female lacrosse team.
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