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Adidas Snags Deal With Number One NFL Draft Pick

Adidas’ bet on NFL prospect Trevor Lawrence appears to be paying off so far, as the collegiate star from Clemson was the No. 1 overall draft pick by the Jacksonville Jaguars on Thursday.

Adidas announced last Wednesday—the day before the NFL draft —that it had signed the top 2021 draft prospect to a multiyear partnership.

“I’ve always been a fan of Adidas and I’m excited to join the team as I take the next step in my career,” said Lawrence, who also pulled an Adidas bandana over his forehead. “Adidas’ brand attitude of ‘Impossible Is Nothing’ is a message that really resonates with me both on and off the field. We are building for the future and I can’t wait to see what lies ahead with this partnership.”

In three seasons with the Clemson Tigers, Lawrence went 34-2 as a starter and led his team to a College Football Playoff each time. Clemson also reached the CFP National Championship Game twice under Lawrence, winning in 2018.

Lawrence has also posted some eye-popping stats that have some football analysts saying he could become one of the great players of all time. As a college player Lawrence completed 66.6 percent of his passes for 10,098 yards, 90 touchdowns and 17 interceptions while rushing for 943 yards and 18 scores in 40 games, including 36 starts. Lawrence was a two-time All-ACC first-team selection as well as the 2020 ACC Offensive Player of the Year and Player of the Year, plus the runner-up in the 2020 Heisman Trophy voting.

Even in a year when there were a larger than usual number of top picks for quarterback, Lawrence stood out as the clear favorite in an extremely talented pack.

The Adidas deal will see Lawrence becoming a brand ambassador among an already impressive roster of NFL athletes, including  quarterbacks Patrick Mahomes of the Kansas City Chiefs, Dak Prescott of the Dallas Cowboys and Aaron Rodgers of the Green Bay Packers.

Adidas also announced that it signed several other 2021 NFL draft prospects to deals, including Clemson running back Travis Etienne, Florida wide receiver Kadarius Toney, Minnesota wide receiver Rashod Bateman and Miami rushers Jaelan Phillips and Gregory Rousseau.


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