FREE Report: Licensing in the Metaverse
Don’t miss out on the hottest trend in licensing today—making real money in the virtual world. Read this report to learn how you can capitalize on this trend today!

Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!
BIg DeaLS

AG Sells Strawberry Shortcake for $105 Million

American Greetings has finally found a buyer for Strawberry Shortcake. Iconix Brand Group has reportedly agreed to acquire the iconic preschool brand for a cool $105 million.

AG launched Strawberry Shortcake back in 1969 and has owned it ever since, developing the property into a global brand with over 350 licensees. According to TLL’s Global Market for Licensed Preschool Properties report, Strawberry Shortcake generated estimated retail sales of $150 million globally, including $60 million in the U.S.

In 2013, AG put Strawberry Shortcake and some of its other famous brands, including Care Bears, on the market after the company went private. Iconix, which partnered with the estate of Charles M. Schulz to acquire rights to the Peanuts brand in 2010, says it plans to grow Strawberry Shortcake on a global scale.

CLOSE TO VIEW ARTICLE x

You have 3 articles left to view this month.

Your 3 Free Articles Per Month Goes Very Quickly!
Get a 3 month Premium Membership to
The Licensing Letter for just $147!

Sign up now and get unlimited access to all articles, archives, and tools for The Licensing Letter!

Close

EMAIL ADDRESS


PASSWORD
EMAIL ADDRESS

FIRST NAME

LAST NAME

TITLE

COMPANY

PHONE

Try Premium Membership

(-000tll-)
()