In anticipation of the May release of The Angry Birds Movie, Sony Pictures has rallied over 100 partners to deliver an estimated $250 million in promotional value. The new film is expected to provide a healthy boost to licensed sales of video game/online/interactive-based merchandise, which reached almost $5.9 billion in 2015, according to TLL’s Annual Licensing Business Survey. The mobile app game from Rovio has over 3 billion downloads and over 100 million monthly active players.
See over 150 upcoming films with licensing potential in TLL‘s newly updated list.
Major partners include:
- McDonald’s is launching a Happy Meal program in 120 markets worldwide in addition to a “game-changing physical/digital experience” that has yet to be announced.
- Ziploc will create limited edition sandwich and snack bags. For a limited time customers will receive $5 off movie tickets to see the film when they purchase two specially-marked Ziploc products.
- Menchie’s Frozen Yogurt has whipped up special flavors, five collectible spoons for Red, Bomb, Chuck, Matilda and a pig and two new cups.
- Imagine Advertising is creating The Best of the Nest event for over 200 furniture retailers nationwide.
- The Happy Egg Co. will be highlighting humanely-raised eggs through social media activation.
Internationally, the flock is led by:
- French car manufacturer Citroën created four different custom TV spots for 23 markets, focusing on the tagline “Makes Angry Birds happy.”
- Jack Links will air a consumer animated spot supporting its Peperami and BiFi brands in 11 markets and direct customers to an online sweepstakes for the chance to win holiday packages and screenings using the tag line “The Official Stunt Animal of The Angry Birds Movie.”
- Panasonic Batteries & Torches will launch on-package sweepstakes in 48 countries that offer the chance to win a family holiday, film tickets and screenings, and film themed movie merchandise;
- The Novotel hotel brand AccorHotels will feature Angry Birds across lobbies and check-in desks, as well as offering an in-hotel sweepstakes—guests who take a family photo in front of a customized photocall may enter to win a family holiday and prizes.
Other partners around the world include The Home Depot, Sony Electronics, Sony Mobile, Danone, Nestle, Trolli, Pepsico, Ferrero Kinder, HSBC, Dr. Oetker, Telefonica and Yoplait.