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Asembl Brokers Deal to Pair Rum With Beef Jerky

If you’re a fan of beef jerky, then you’ll love the rum flavored beef jerky being put out by liquor giant Diageo’s Bundaberg Rum and Doctor Proctor’s, an Australian beef jerky producer.

Australia’s leading Fashion, Lifestyle & FMCG licensed brand extension agency, Asembl brought together Bundaberg and Doctor Proctor’s for a deliciously satisfying Bundaberg Rum flavoured beef jerky range.

The new product line is available in two flavours—Rum & Cola and Chilli Rum—and Doctor Proctor’s has crafted two delicious Bundaberg Rum flavoured beef jerky products; what Assembl calls “The perfect pairing of premium Australian beef and Australia’s number one rum, air dried to perfection, spiced and marinated with the distinctive flavours of molasses and cola.”

The popular variant on beef jerky is now available in more than 1,000 petrol and convenience outlets nationwide, including Coles Express nationally, 7 Eleven in Queensland and OTR in South Australia as well as a number of independent liquor retailers.  It is also available on Doctor Proctor’s website:

“We are pleased to be bringing Bundaberg Rum and Doctor Proctor’s together for the perfect snack on the go.  This latest partnership for Bundaberg Rum reinforces the breadth and strength of the brand in Australia and the incredible licensing opportunities which we will continue to seek out ensured to satisfy the hunger and demand of fans of Australia’s number one rum brand,” said Asembl Managing Director, Justin Watson.

“This beef jerky range with Bundaberg Rum was created with lovers of a good time in mind.  Made with 100% Australian grass-fed beef, it is a low energy snack packed full of natural protein.  I am really proud of this collaboration with Diageo as it is something I have been incredibly passionate about from the get-go and knew it would be a success with retailers and also via our e-commerce store – it truly is a snack that all Australians will enjoy,” said Managing Director of Doctor Proctor’s Beef Jerky, Dave Proctor.

Asembl is part of The Merchantwise Group and is headquartered in Melbourne Australia. For more information please visit









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