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Augusta Partners on EA Sports PGA Tour

Licensing Deal Will See EA SPORTS PGA TOUR As The Exclusive Home of All Four Majors — the Masters Tournament, PGA Championship, U.S. Open Championship and The Open Championship

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. In fiscal year 2020, EA posted GAAP net revenue of $5.5 billion.

“We’re honored to partner with Augusta National, home of the Masters Tournament, to feature the course and its traditions exclusively in EA SPORTS PGA TOUR,” said Cam Weber, EVP and GM, EA SPORTS. “EA SPORTS is committed to growing the love of sports for everyone, and through our partnerships with the PGA TOUR, Augusta National and the other majors, we will bring new and longtime fans closer to the biggest events in golf than ever before.”

In addition to being the home of the Masters Tournament, EA SPORTS PGA TOUR is the only video game where fans can compete at all four of golf’s major championships: the Masters Tournament, PGA Championship, U.S. Open Championship, and The Open Championship. Golf fans can live out a legendary career as they authentically compete at THE PLAYERS Championship, FedExCup Playoffs, and strive to complete a career grand slam, while experiencing the unique atmosphere and venues of each tournament. More information about each major championship will be revealed this summer.

Video game cover for EA’s new Road to the Masters property.

The deal will also include some of the most legendary athletes from the PGA, including number one ranked golfer Dustin Johnson. “Winning the Masters last year was one of the greatest moments of my life, and I hope to win there again,” said Johnson, the 2020 Masters champion. “There is no Tournament better suited to celebrate on a video game cover, and I can’t wait to see the beauty and unique traditions of the Masters in EA SPORTS PGA TOUR.”

In close collaboration with Augusta National, EA SPORTS has worked meticulously to capture the course and traditions of the Masters. Inspired by Augusta National’s own mission of innovation and improvement, EA SPORTS employed first of its kind aerial scanning to collect millions of data points, previously inaccessible in golf games, to recreate the unparalleled beauty of Augusta National authentically in the game. At launch, the game’s exciting ‘Road to the Masters’ content will deliver players the prestige of competing in the Masters Tournament, plus additional experiences exclusive to Augusta National.

EA SPORTS PGA TOUR is being developed in Orlando and Madrid by EA Tiburon with a specific launch date to be announced in the coming months, along with many more details.

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