At the 18th annual Toy of the Year Awards, the Toy Association honored the top toys, games, and licenses according to votes cast late last year.
- Toy of the Year: Fingerlings, WowWee USA and L.O.L. Surprise!, MGA Entertainment (tie)
- License of the Year: Star Wars, Disney Consumer Products & Interactive Media
- People’s Choice: Mystery Minis, Funko
- Action Figure of the Year: Marvel Guardians of the Galaxy Dancing Groot Figure, Hasbro
- Collectible of the Year: Fingerlings, WowWee USA
- Construction Toy of the Year: LEGO Star Wars BB-8, LEGO Systems
- Creative Toy of the Year: Star Wars Droid Inventor Kit, LittleBits
- Doll of the Year: Wonder Crew Superhero Will, PlayMonster
- Game of the Year: Soggy Doggy, Spin Master
- Infant/Toddler Toy of the Year: Teddy Ruxpin, Wicked Cool Toys
- Innovative Toy of the Year: Rubie’s Jurassic World T-Rex Inflatable Costume, Rubie’s Costume Co.
- Outdoor Toy of the Year: Bunch O Balloons Filler Soaker, Zuru
- Playset Toy of the Year: Hot Wheels Super Ultimate Garage, Mattel
- Plush of the Year: Disney Junior Minnie’s Walk and Play Puppy, Just Play Products
- Preschool Toy of the Year: PAW Patrol My Size Lookout Tower, Spin Master
- Rookie of the Year: Antsy Pants Build & Play Kits, Beach House Group
- Specialty Toy of the Year: LEGO Star Wars Millennium Falcon, LEGO Systems
- Tech Toy of the Year: LEGO BOOST Creative Toolbox, LEGO Systems
- Vehicle of the Year: PAW Patrol Sea Patroller, Spin Master Ltd.
Meanwhile, the NPD offered its own U.S. Toy Industry Awards based on the top-sellers according to its Retail Tracking Service.
- Top Property of the Year: Nerf, Hasbro
- Top Selling Toy of the Year: L.O.L. Surprise! doll assortment, MGA Entertainment
- Action Figures & Accessories: Beyblade Starter Pack assortment, Hasbro
- All Other Toys: Antsy Labs Fidget Cube assortment, Zuru
- Arts & Crafts: Easy Bake Ultimate Oven Baking Star Play Set, Hasbro
- Building Sets: Mega Bloks First Builders Big Building Bag (80 Pieces), Mattel
- Dolls: L.O.L. Surprise! doll assortment, MGA Entertainment
- Games & Puzzles: UNO card game assortment, Mattel
- Infant/Toddler/Preschool Toys: Paw Patrol Basic Vehicle & Pup assortment, Spin Master
- Outdoor & Sports Toys: Bunch O Balloons (3 pack), Zuru
- Plush: Hatchimals Pengualas Pink Egg assortment, Spin Master
- Vehicles: Hot Wheels Singles (1:64 assortment), Mattel
- Youth Electronics: Cozmo, Anki