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FALL TV SEASON

Awareness High of New ‘Muppets,’ ‘Supergirl’ TV Shows

By Marcy Magiera

With the fall TV season about to start, research shows that the new programs with the highest ratings and consumer intent to watch are based on properties that are already established. ABC’s "The Muppets" (62% awareness), Fox’s "Minority Report" (35%) CBS’ "Supergirl" (34%) and NBC’s "Heroes Reborn" (28%) have the top awareness scores of new shows, according to online data compiled by research concern Ipsos MediaCT during the week of Aug. 31-Sept. 6, the Los Angeles Times reported.

Building awareness of new movie and TV properties is increasingly difficult in today’s crowded and fragmented media landscape, but established properties come with built-in awareness, as demonstrated by the Ipsos data. That makes them appealing not just to producers and networks, but also in licensing, where less risk and more robust merchandising programs are generally associated with entertainment/character properties that already exhibit some track record of success and consumer awareness.

New Show Network Premiere Date Origin Licensor
The Muppets ABC 9/22 Jim Henson’s classic characters return to TV after several movies. Disney Consumer Products
Minority Report Fox 9/21 Based on the 2002 hit movie starring Tom Cruise and directed by Steven Spielberg. 20th Century Fox Consumer Products
Supergirl CBS 10/26 DC Comics character created as a female counterpart to Superman. Warner Bros. Consumer Products
Heroes Reborn NBC 9/26 Reboot of NBC’s sci-fi hit that ran from 2006-2010. NBC Universal Television Consumer Products

Source: The Licensing Letter

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