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BBC Adopts Brainbase Licensing Tech for Bluey Franchise

BBC Studios has announced a partnership with Brainbase to use that company’s software for end-to-end IP management, and will initially use the technology for its breakout hit Bluey.

The BBC says Brainbase Assist will be used to streamline and manage their global licensing business for the popular kid’s show Bluey, which airs in the U.S. on Disney Junior and Disney Channel and is available to stream on Disney+.

“We are ecstatic to welcome BBC Studios to the Brainbase family,” said Brainbase co-founder and CEO Nate Cavanaugh, who was recently named to the Forbes 30 Under 30 Class of 2021. “Our team is excited to see Bluey’s consumer products come to life on our platform, and to provide best-in-class technology to support their globally-recognized IP and rapidly growing consumer products business.”

BBC Studios says managing rapid growth of a licensing opportunity like Bluey can be difficult to manage, and can slow down a product licensing campaign.

“As we continue to grow the wildly successful Bluey brand, we noticed an increasing need to create an intuitive and collaborative centralized system,” said Suzy Raia, VP Consumer Products and Business Development, BBC Studios. “We are beginning our relationship with Brainbase to improve partner management and help us make strategic franchise decisions based on insights.”

Cavanaugh says Brainbase’s mission is to make the intellectual property industry more open, efficient and accessible with technology. The company’s flagship product, Brainbase Assist, helps licensing teams unify their global operations into a single software platform—from deals, product approvals, royalty reporting, digital asset management, and dashboard analytics – that goes far beyond the capability of a CRM system.

Top licensed properties for BBC Studios include Bluey, the multi-award-winning animated preschool series that has taken Australia and the U.S. by storm; Doctor Who, one of the longest running action-adventure television series in the world spanning 56 years and winning over 100 awards; and His Dark Materials, with the launch of a dedicated global online store following the successful debut of the second season on HBO.

BBC Studios joins a Brainbase customer roster with leading brands including Bonnier; BuzzFeed; kathy ireland Worldwide; Sanrio, the global lifestyle brand best known for pop icon Hello Kitty; SYBO Games; and the Van Gogh Museum; among others.

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