BBC Adopts Brainbase Licensing Tech for Bluey Franchise

BBC Studios has announced a partnership with Brainbase to use that company’s software for end-to-end IP management, and will initially use the technology for its breakout hit Bluey. The BBC says Brainbase Assist will be used to streamline and manage their global licensing business for the popular kid’s show Bluey, which airs in the U.S. … Continue reading BBC Adopts Brainbase Licensing Tech for Bluey Franchise