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Beanstalk Lands Contract With Kelloggs

Beanstalk, a New York-based licensing agency with global reach, has landed a massive contract with Kellogg, one of the world’s largest food companies and best-known brands.

Kellogg Company says it has appointed Beanstalk as its exclusive food licensing agency to grow Kellogg’s licensed food and beverage categories in the US, Canada, Europe, Japan and South Korea. These categories will be in complement to its core portfolio in cereal, snacks and frozen foods.

“Kellogg is committed to creating better days and a place at the table for everyone through our trusted food brands,” said David Lee, senior director of Global Licensing with Kellogg’s Global Growth Team. “Licensing Kellogg’s brands into strategic food and beverage categories will better enable us to meet our vision and purpose as an organization.”

Kellogg, a sprawling multinational company with multiple business divisions, has a number of existing licensing agencies supporting its global business in multiple regions. With the exception of Latin America, Beanstalk will be focusing on food and beverage global licensing to complement Kellogg’s pre-existing, non-food brand extension partners in other regions, said Lee.

Beanstalk is a global brand extension licensing agency that works with leading brands, celebrities, media properties, manufacturers and retailers, and focuses on ways to strengthen their relationship with their consumers.

Beanstalk offers a breadth of services across practice areas including brand representation, digital media representation (Tinderbox), manufacturer representation, consulting (Blueprint), creative services (STUDIO B), legal and financial services, and royalty auditing. The company is headquartered in New York, with offices in London, Miami, Cincinnati, Mexico City and affiliates throughout the world. 

Beanstalk is a member of the Omnicom Specialty Marketing Group.

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