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BeFit Nutriceuticals

Most of the licensing activity in the fitness category lately has been around tech devices (Fitbit, Case-Mate, Garmin’s Vivofit), fashion designers (Tory Burch and Rebecca Minkoff), and entertainment properties (The Biggest Loser).

Now, Lionsgate’s BeFit, a YouTube channel with 1.3 million subscribers, has licensed Top Secret Nutrition to develop a line of BeFit supplements. Top Secret offers its own brand through wholesale and retail channels globally, and produces private label and licensed products as well.

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