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International Retailing

Betty Boop Undies, E-Store

It’s been a busy summer for Betty Boop and her owner King Features. In July, King announced a partnership with Grupo Cortefiel on a Betty Boop clothing and lingerie collection to be sold at the Spanish retailer’s Women’s Secret stores in Europe, Latin America, the Middle East, and Asia.

A few weeks later, King partnered with e-tail operator Myatt to open the first official Betty Boop online store in Japan. BettyBoop-Shop.jp offers a range of Boop accessory, cosmetic and gift products from local licensees, including Sanrio.

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