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BMG Inks Music Licensing Deal With SESAC And Mint

The music publisher BMG has expanded its existing partnership with SESAC Digital Licensing to grow its digital music business in Asia, Australia and New Zealand.

Established in 2008, BMGis the world’s fourth-biggest music company, and a record label and music publisher in one. BMG’s 20 offices across 12 core music markets now represent over three million songs and recordings, including many of the most renowned and successful catalogs in popular music history.

The agreement provides for new digital licensing deals for BMG’s Anglo-American music library in Southeast Asia and Australia/New Zealand, and expands on an existing agreement for the fast-growing Indian market that was signed in early 2019.

The deal also includes a critical relationship with Mint Digital Services (Mint), which is an alliance between the US music rights organization SESAC and Swiss authors’ rights society SUISA. Mint administers license agreements for online services by drawing on a database that includes approximately 20 million documented musical works.

“With SESAC and Mint we have found an ideal partner for digital licensing and royalty administration in these rapidly growing regions,” said BMG COO Ben Katovsky. “We continually seek the best digital opportunities for our clients and are excited to deliver an even better service to them through this new partnership.”

SESAC Digital Licensing is an affiliate of SESAC Holdings authorized to license mechanical rights represented by publishers and The Harry Fox Agency as well as performing rights, including those represented by SESAC Performing Rights, on a multi-territorial basis for online usage in Europe, Asia, Africa, Central and South America.

Among the songwriters whose works will now be represented by Mint are Sir Ringo Starr, Bruno Mars, Bebe Rexha, Mick Jagger and Keith Richards, Camille Purcell, Yusuf/Cat Stevens, Jess Glynne, George Ezra, Aphex Twin, Bring Me The Horizon, Lenny Kravitz, Gossip, and The National.

On behalf of BMG, SESAC Digital Licensing will negotiate license agreements with international online service providers and with the leading local online service providers in the respective markets. BMG says the collaboration will ensure an efficient and accurate licensing process for online services, enabling BMG to collect and deliver revenues even more effectively and transparently for its publishing clients.

“We’re excited to take the next steps with BMG as we continue our growth in both Southeast Asia and the ANZ region,” said Alexander Wolf, President of International, SESAC and The Harry Fox Agency. “The collaboration will not only provide efficiencies within the territories, it will also deliver value to BMG’s clients with faster royalty payments through Mint.”

Alongside BMG’s Anglo-American repertoire, the deal in Australia also includes local star power with globally successful BMG publishing clients including Crowded House, Wolfmother, Alison Wonderland, JET, Peking Duk, What So Not, Ladyhawke, Cut Copy, Tyron Hapi (co-writer and producer of Masked Wolf’s ‘Astronaut In The Ocean’), and many other multi-platinum artists.

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