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Boat Rocker Lassos New Licensees For Dino Ranch

Boat Rocker Studios announced this week the signing of six new licensees in the US and Canada for its top-rated preschool show Dino Ranch.

The galloping success of the series, set in what Boat Rocker jokingly refers to as a “pre-Westoric” family dinosaur ranch, has sparked intense interest across multiple consumer categories, allowing Boat Rocker to corral multiple deals in key areas, including apparel, home décor, timepieces and costume characters. The company says it is also working on more licensing deals it expects to announce in the near future.

“There has been a phenomenal response to Dino Ranch on Disney Junior where it has been the number one preschool US cable show since its launch,” said Kate Schlomann, EVP Brand Management and Content Marketing at Boat Rocker Studios. “It’s not just viewers that love the show. We have received an incredible reaction from both the broadcasting and licensing community and are delighted to team up with such a prestigious herd of licensees.”

Thanks to these agreements, young Dino Ranch fans can look forward to dressing themselves day and night in Dino Ranch branded apparel. The Bentex Group and their affiliates Dreamwave and HIS International, known for their creativity, high quality and customer service, will be producing Dino Ranch daywear, swimwear and outerwear, while Komar Kids LLC, a global leader in the design, sourcing, manufacturing and distribution of apparel with over a century of expertise, will be producing a range of sleepwear for kids to ride off to bed in.

Dino Ranch will be brought to life at live events and festivals with Boat Rocker’s partner Oasis Productions Inc. providing costume characters for the US, reaching audiences to engage their curiosity and sense of play. Spirit Halloween, the largest Halloween retailer in the country with over 1,400 locations across North America offering one-stop shopping for everything from costumes to décor and party goods to accessories, is gearing up for a spooktacular range of kid’s and pet’s dress up costumes and accessories for Halloween 2022.

Fans can recreate the Dino Ranch look at home thanks to Franco Mfg, creators of inspiring, decorative and innovative home décor, who will be launching a range of products, including bedding, bedding accessories, bath and beach for the US and Canada. Kids will always know when it’s time to round up the herd with the forthcoming range of timepieces from Accutime, designers and manufacturers of innovative watches, smart watches, clocks and cameras.

Alongside publishing partner Scholastic these categories will roll out from Spring 2022 following the global master toy launch by Jazwares this summer.

Dino Ranch (a 52 x 11’ 3D animation) premiered globally in January on CBC and CBC Gem in Canada and on Disney Junior and DisneyNOW in the US, ranking as the number one US cable series among kids aged 2 to 5, and has sustained this top position since launch. The official Dino Ranch YouTube channel, youtube.com/DinoRanch, has reached over 10.6 million views since its launch. Dino Ranch has since launched in the UK on Disney+ on April 23, and in Australia on April 2.

Dino Ranch was created by Matt Fernandes of Industrial Brothers as a co-production by Industrial Brothers and Boat Rocker Studios, in association with CBC Kids and CBC Radio-Canada.  Boat Rocker Studios manages the global franchise development, including content distribution and consumer products.

Subscribers to TLL’s Licensing Sourcebook Online can connect with Boat Rocker for future licensing opportunities at THIS LINK.

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