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Brand Central Signs Internationally Renowned Steakhouse Fogo De Chão

For licensees and retailers looking to provide restaurant-quality experiences to consumers at home, Brand Central has come up with a unique solution through a new partnership with famed Brazilian steakhouse chain Fogo de Chao.

Fogo de Chão specializes in the centuries-old Southern Brazilian cooking technique of churrasco – the art of roasting high-quality cuts of meats over open flame, all of which are carved tableside by Brazilian-trained gaucho chefs. Founded in Southern Brazil in 1979, there are currently 56 locations throughout Brazil, the United States, Mexico and the Middle East. Fogo is known for its experiential dining and menu innovation that allows guests to enjoy a variety of dishes such as Brazilian Picanha sirloin and Lamb Chops, unique cocktails and award-winning wines.

Founded in Southern Brazil in 1979, there are currently 56 locations throughout Brazil, the United States, Mexico and the Middle East. Fogo de Chão has named Brand Central as its exclusive licensing agent, and the companies are now working to provide a range of products for the home chef, said Ross Misher, Brand Central CEO.

“We are honored to bring Fogo de Chão, an innovative and breakthrough-leader in the restaurant industry, into retail consumer products,” added Misher. “Fogo de Chão’s craveable menu will translate well to frozen, fresh and packaged foods and more, given the popularity of its high-quality cuts of meat and distinctive and unique style.”

Brand Central LLC is a premiere global brand consultancy that provides comprehensive business solutions in the areas of brand extensions, manufacturer representation, and trend intelligence to some of the world’s most recognized brands including Kraft Heinz, Mondelez, Sonic Drive In and more. The company is particularly noted for its strength in the global food and beverage market.

Licensees and retailers interested in exploring opportunities with Fogo de Chão should contact Brand Central directly.

 

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