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Beer

Branded Bud

By Karina Masolova

Following in the footsteps of so many rock bands, Metallica has partnered with Budweiser to launch a limited edition line of branded beers in Canada. A run of over 91,000 black cans featuring the band’s logo will be sold in cases of 15 and 24. The beer is brewed in Canada by Labatt.

Freebies were handed out to fans during Metallica’s two shows in Qubec City on September 14–16. To give the retail edition an additional edge, a tanker of brew was parked outside Metallica’s Sept. 16th show to be exposed to the band’s music before canning.

While lead singer James Hetfield is publically sober, drummer Lars Ulrich recently lent his image to two Danish beer companies.

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