By Allison Watkinson
TLL Reporter
BrandTrends and BBM Licensing have developed a new licensing trade conference called Licensing Horizons that will take place in Saudi Arabia.
Marking the first licensing conference for the region, Licensing Horizons will be an invitation-only event that will host experts and professionals from across the global brand management industry.
The event is scheduled to take place on October 28, 2025 in Riyadh, the capital city of the Kingdom of Saudi Arabia.
The inaugural edition of the annual Licensing Horizons conference will offer a range of content like networking opportunities, keynote speeches, expert panels, market insights, trend exploration, introductory sessions, licensing showcases and more.
Titled “What Is Licensing?,” the introductory session includes an expert-led session designed to showcase successful partnership models in the region.
Tailored to the context of the Saudi Arabian market, the informational panels will explore a range of trends in the industry that span entertainment, sports, corporate brands and retail.
The event will serve as a platform for a wide range of global and regional licensors, licensees, agents, retailers, content creators, government stakeholders and more.
The new Licensing Horizons conference comes at a key time for Saudi Arabia as the region works to rapidly diversify its economy and embrace creative industries as part of its Vision 2030 initiative.
Co-organized by the BrandTrends Group and the BBM Licensing agency, the event was established to fill a gap in the licensing and brand management industry across the Middle East.
BrandTrends is a market research, data analytics and intelligence firm that offers data-driven insights from a diverse range of sectors and countries from around the world.
The firm offers a variety of services to its clients such as survey research, brand tracking, customer experience analysis, digital marketing information and social media analytics.
BBM Licensing is a brand management agency that offers a range of services that specialize in bringing global brands to markets in regions located across Africa, Turkey and the Middle East.
Based in Canada, the agency’s services include market entry consulting, cultural intelligence training, retail strategy, partnership facilitation, IP management and more.
Image Credit: Licensing Horizons Logo courtesy of BrandTrends.