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Bravado Lands Sprawling Merch Deal With Warner Bros.

Warner Bros. Consumer Products has signed a massive, wide-ranging licensing agreement with Bravado, an entertainment branding and merchandise company that is a subsidiary of Universal Music Group.

The two firms announced a collaborative licensing agreement that will see Bravado working with film titles from WB’s 2021 and 2022 line-up, as well as more than 100 legacy movie brands. The agreement is the first of its kind between WB and Bravado, and will cover apparel licensing for brands like the DC Universe of films, Space Jam, Mortal Combat, and The Matrix, among many others.

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