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Bugs Back in Jordan’s Court

Nike’s Jordan Brand and Looney Tunes licensor Warner Bros. Consumer Products are poised to relaunch the iconic Hare Jordan campaign for the Air Jordan franchise’s 30th anniversary. Hare Jordan products will start hitting retail in the spring.

Nike’s first Hare Jordan commercial teaming Looney Tunes’ Bugs Bunny and the Chicago Bulls’ Michael Jordan, fresh off his first NBA Championship, debuted in 1992 on Super Bowl XXVI.

Fast forward 23 years and Jordan still reigns in sports licensing. According to Forbes, half of all basketball shoes sold in 2013 carried the Jordan brand and Michael Jordan still makes an estimated $75 million or more per year from his Nike deal even though it’s been almost 12 years since he last played in the NBA.

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