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Bundled Merch

Bundling Goods with Music

Garth Brooks’s GhostTunes music downloading service rolled out last month in tandem with release of Brooks’ “Man Against the Machine” album, his first in 13 years. The new service allows artists to bundle licensed merchandise, tickets, and the music itself, to order.

While others bundle merchandise, GhostTunes reportedly pays 80% of music sales to the artist—compared to 70% for iTunes and Amazon.

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