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BunMo Lands First-Ever Licensing Deal With TheSoul

The SoulPublishing and BunMo have unveiled a line of toys from their multi-product deal between the digital-first studio and the digital-first toy company.

The product line includes 5-Minute Crafts and 123 GO! branded fidget, magnet and sensory toys which are available starting this week on the BunMo Amazon store.

TheSoul Publishing is an award-winning digital studio that produces positive and original content for a global audience. The company specializes in publishing to social media, and has become one of the world’s most popular online media companies. TheSoul Publishing currently reaches more than one billion social followers across Facebook, Instagram, TikTok, YouTube, Pinterest, and Snap.

Harnessing the global reach of their brands’ hundreds of millions of social subscribers, TheSoul will seamlessly incorporate BunMo’s first licensed product line into upcoming 5-Minute Crafts and 123 GO!content.

“This is more than just a standard licensing deal,” said Patrik Wilkens, Vice President of Operations at TheSoul Publishing. “We’re also approaching this as a marketing partnership. TheSoul has a massive global reach and the unique ability to create natural, next-level product placements, while BunMo is an industry leader with extensive experience selling high quality sensory and fidget toys.

“By combining our strengths, our partnerships will connect our audience with our merchandise in ways no digital-first content creator has ever done before.”

The deal includes two of TheSoul’s top properties; 5-Minute Crafts and 123 GO!

Known around the globe for its positive, fun and quirky crafts, 5-Minute Crafts is the world’s top DIY brand and the only channel to consistently rank among the top ten on both YouTube and Facebook. Offering viewers clever solutions to everyday problems, 5-Minute Crafts  reaches approximately 300 million combined YouTube subscribers, 20 million combined TikTok followers, 55 million Instagram subscribers, and just became the fifth most followed Facebook page in the world.

Featuring easy makeup and fashion hacks, lighthearted pranks and funny observations 123 GO!  delivers entertaining videos about everything trending right now. The teen-popular brand has 200M+ cross-platform social media subscribers and last year garnered 200B+ minutes viewed on YouTube and 2B+ views on TikTok.

“This is a true collaboration. We are incredibly excited to be working in partnership with TheSoul Publishing on their expansion into the world of merchandise,” said Shane Eddison, CEO of Bunmo. “As this is BunMo’s first licensing agreement, we cannot wait to explore the huge marketing potential that TheSoul’s social reach and audience insights bring.

“We are confident that the compelling new products will replicate both the fun creative experience of 5-Minute Crafts and the endless entertainment of 123 GO! in a way that resonates with U.S. consumers.”

Social Media: Tik Tok Star Addison Rae Announces First Toy Line



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