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Camping World Launches Nautica Branded Outdoor Line

America’s largest RV retailer, Camping World Holdings, has partnered with Authentic Brands Group (ABG) on the launch of Nautica branded products for the marine, water and outdoor marketplace.

Camping World is not only the leading company in the recreational vehicle space, but also delves into a wide range of outdoor activities such as boating, camping, biking, and hiking. The company says the partnership with Authentic Brands is designed to further expand its brand in the RV space into other outdoor activities.

“We are thrilled to have the Nautica brand as part of our newly-expanded product line,” said Marcus Lemonis, CEO and chairman of Camping World. “We continue to listen to our customers, and they are telling and showing us that the RV is a means to support other active outdoor lifestyles such as boating, camping, hiking, biking, etc.

“The Nautica branded products allow us to expand our offering and increase product touchpoints with today’s consumers, which should lead to a higher frequency of visits and a larger market basket,” he added. “Today’s active consumer is not just sitting by the campfire with their RV, they are enjoying the activities of the great outdoors.”

The collection will feature a range of water skis, wakeboards and life jackets. Accessories will include marine rope, boat covers, bimini tops plus outdoor seating, tables, and screen rooms. Overton’s/Camping World will also have exclusive rights in the U.S. and Canada for Nautica boat seating and furniture.

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