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Canada’s Native Shoes Signs Deal With a Crayola Crayon

The purpose-led footwear brand Native Shoes has announced a limited-edition collaboration with Crayola, celebrating the brands’ shared creativity. Drawing inspiration from Crayola bold and iconic colors, the spring range spans 11 of Native Shoes’ best-loved styles for adults and kids, brought to life in two distinct design families.

Designed for colorful creatives, the classic Jefferson, Jefferson Child, Spencer LX and Charley sandals have been reimagined with a bright, abstract scribble print, mimicking the laydown of classic Crayola markers. An additional quirky four-scribble print sees the Jefferson Child emblazoned with different color scribbles on each side—tailor-made for tiny trendsetters. 

For the bolder-is-better brigade, the Jefferson, Jefferson Child, Charley and Miles have also been reinvented in a vivid ombre block print. Available in nostalgic shades of Sunny Side Up Yellow and Navy Niblet Blue, the Jefferson and Jefferson Child bring a bright burst of sunshine to Tiny Activist toes, alongside the kids-only Green Sprout Miles and Awesome Pink Charley styles.

As with all Native Shoes, the 11 styles in the Crayola collaboration are designed to tread lightly on the planet. Fully recyclable through the Native Shoes Remix Project, the shoes can be shipped back free-of-charge once outgrown, to be transformed into colorful playgrounds for local communities in Native Shoes’ hometown of Vancouver, Canada. 

“As a brand, Native Shoes is all about making it easy for all to Live Lightly,” Kyle Housman, CEO of Native Shoes, said. “We celebrate the happy moments, bold colors and light footprints which make our world a better place. With its bright colors and boundless inspiration, Crayola is a natural partner, and we’re so excited to work with them on this collaboration.”

Crayola VP of Business Development and Global Licensing, Warren Schorr, says the company is thrilled to work on a colorful, environmentally sustainable project with the innovative Canadian shoe company.

“Crayola strives to help parents and educators raise creatively-alive kids,” said Schorr. “We are thrilled to partner with Native Shoes, another mission-driven brand, to inspire kids and adults to step up each day with eye-catching, bold footwear.”

The Native Shoes x Crayola collab launches April 27 with prices starting from $32 USD. The collection will be available to purchase from NativeShoes.com, NativeShoes.com/ca and participating retail partners. 

Houseman says the company’s goal is for each and every pair of Native Shoes to be 100 per cent life cycle managed by 2023. “Our first initiative on this journey, The Remix Project, recycles well-loved Native Shoes to give them new life in projects across the community.”

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