By Gary Symons
TLL Editor inChief
MINISO, the China-based retailer known for its trendy and affordable products, has announced a global partnership with Care Bears.
The collaboration is set to enchant fans worldwide with an expansive Care Bears-themed product line, adding a sprinkle of nostalgia and joy to MINISO’s offerings.
Care Bears from Cloudco is, of course, a world-renowned brand known in virtually every country in the world, but Miniso is now yet as well known in many Western countries.
However, Miniso is a company brands will want to know better. Miniso is a relatively new retail network specializing in lower price and discount products that has exploded since its founding just 10 years ago, in 2013. Driven by design research and development, and a mission to bring ‘Made in China’ to the world, Miniso has been honoured as one of the “Top 500 Chinese Enterprises” and “Top 100 Chinese Franchise Enterprises.”
Wildbrain Deal With MINISO Brings Peanuts Lines to China Market
More importantly, Miniso’s market reach now extends to billions of people and in most countries in the world, as the company now has more than 5,500 stores in 107 countries.
The Care Bears collaboration now brings the popular kids’ brand to a massive audience, as new plush toys, accessories, decor products and ‘blind boxes’ are being stocked on shelves across the Miniso network in time for the holidays. “Drawing inspiration from the beloved Care Bears, MINISO infuses the theme of a “Pink Christmas” into the product range set to launch in December,” the partners said. “This unique theme adds a festive touch to the holiday season.”
The product range won’t initially be available in China itself, but will launch in January in time for the all important Chinese New Year holidays.
Charlotte Payne, International Licensing Director at Cloudco Entertainment, expressed her excitement about the partnership, saying, “We’re incredibly thrilled about this global partnership. The Care Bears have always stood for love and positivity, and we can’t wait to see how MINISO brings that magic to life through their products.”
This partnership marks a global deal with all MINISO stores launching the Care Bears collection this week, excluding China, which will launch in January before Chinese New Year. The extensive range includes plush toys, accessories, toiletries, bags, Christmas ornaments, and more.
Stay tuned for the release of these delightful Care Bears products at MINISO stores near you, and make your holidays even more special with a touch of Care Bears magic!