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Music Celebs

Celebrity Business Models

It’s often difficult to tell celebrity licensing programs from other types of celebrity/corporate relationships and marketing alliances. Two different takes on recently announced deals by music celebrities:

  • Shakira co-developed six baby toys that Mattel’s Fisher-Price is manufacturing and marketing. She is also producing a related web series for mothers.
  • Meanwhile, Beyoncé, though her company Parkwood, is creating a 50/50 partnership with topshop to create an athletic streetwear line that includes apparel, accessories, and footwear for dance, fitness, and sports.

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